Investors withdrew a net $1.1bn from ETFs on Oct 28, 2026, across the 1,966 funds we track daily. IVV took in the most, $1.4bn; SPY lost the most, $2.3bn.

−$1.1bnnet flow, Oct 28, 2026
1,966funds with daily data, Oct 28, 2026
+$1.4bnmost in, IVV, Oct 28, 2026
−$2.3bnmost out, SPY, Oct 28, 2026
Net flow, Oct 28, 2026, by fund, category, sector, theme or issuer

Pick a lens to re-rank the drawing. Each bar is the Oct 28, 2026 net flow over the largest in that lens; the full lists are below.

Biggest moves

Five rows each; Show all for the rest.

Funds that took in the most

From daily data · Oct 28, 2026 · 263 funds · top 25 shown

Round trips are left aside. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Funds that took in the most
#FundNameNet flowShare of assetsRank change
1IVViShares Core S&P 500 ETF+$1.4bn0.2%new
2QLDProShares Ultra QQQ+$569m3.9%▲ 7
3SPYMState Street SPDR Portfolio S&P 500 ETF+$439m0.2%▼ 2
4XBIState Street SPDR S&P Biotech ETF+$302m2.9%new
5SOXXiShares Semiconductor ETF+$255m0.5%▲ 7
6AVEMAvantis Emerging Markets Equity ETF+$229m0.8%·
7GLDSPDR Gold Shares+$223m0.2%▲ 15
8XLIState Street Industrial Select Sector SPDR ETF+$168m0.5%▲ 16
9XLCState Street Communication Services Select Sector SPDR ETF+$166m0.7%new
10JBNDJPMorgan Active Bond ETF+$165m1.8%new
11IBITiShares Bitcoin Trust ETF+$151m0.2%▲ 12
12IGViShares Expanded Tech-Software Sector ETF+$151m1.0%·
13IWFiShares Russell 1000 Growth ETF+$135m0.1%new
14XLVState Street Health Care Select Sector SPDR ETF+$134m0.3%▼ 10
15XLPState Street Consumer Staples Select Sector SPDR ETF+$122m0.8%new
16IWMiShares Russell 2000 ETF+$112m0.1%·
17IUSBiShares Core Universal USD Bond ETF+$107m0.2%new
18HCMTDirexion HCM Tactical Enhanced US ETF+$99.8m16.6%new
19GOVTiShares U.S. Treasury Bond ETF+$97.7m0.2%·
20JNKState Street SPDR Bloomberg High Yield Bond ETF+$93.0m1.6%·
21XLUState Street Utilities Select Sector SPDR ETF+$90.0m0.4%·
22EWJiShares MSCI Japan ETF+$85.7m0.4%new
23IJHiShares Core S&P Mid-Cap ETF+$84.2m0.1%·
24XLBState Street Materials Select Sector SPDR ETF+$82.9m1.0%·
25GOCTFT Vest U.S. Equity Moderate Buffer ETF - October+$77.6m20.9%·
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: IVVJSON

Funds that lost the most

From daily data · Oct 28, 2026 · 131 funds · top 25 shown

Round trips are left aside. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Funds that lost the most
#FundNameNet flowShare of assetsRank change
1SPYSPDR S&P 500 ETF Trust−$2.3bn−0.3%new
2SOXLDirexion Daily Semiconductor Bull 3X ETF−$636m−2.6%▲ 1
3EWZiShares MSCI Brazil ETF−$632m−5.7%▲ 7
4IEFiShares 7-10 Year Treasury Bond ETF−$592m−1.4%new
5IWSiShares Russell Mid-Cap Value ETF−$389m−2.5%▲ 1
6XLEState Street Energy Select Sector SPDR ETF−$283m−0.6%new
7LQDiShares iBoxx $ Investment Grade Corporate Bond ETF−$219m−0.7%new
8DIASPDR Dow Jones Industrial Average ETF Trust−$209m−0.5%new
9TQQQProShares UltraPro QQQ−$188m−0.5%new
10SGOViShares 0-3 Month Treasury Bond ETF−$151m−0.1%new
11KREState Street SPDR S&P Regional Banking ETF−$123m−2.9%new
12IWDiShares Russell 1000 Value ETF−$103m−0.1%▼ 11
13ETHAiShares Ethereum Trust ETF−$93.3m−1.2%same
14SPABState Street SPDR Portfolio Aggregate Bond ETF−$79.2m−0.8%·
15PLTWRoundhill PLTR WeeklyPay ETF−$76.5m−36.2%new
16GMAYFT Vest U.S. Equity Moderate Buffer ETF - May−$76.2m−17.1%new
17GRIDFirst Trust NASDAQ Clean Edge Smart Grid Infrastructure In−$75.0m−0.7%new
18KORUDirexion Daily MSCI South Korea Bull 3X ETF−$64.2m−5.1%▲ 5
19SHViShares 0-1 Year Treasury Bond ETF−$55.2m−0.3%▼ 14
20IGFiShares Global Infrastructure ETF−$52.0m−0.5%new
21XLFState Street Financial Select Sector SPDR ETF−$50.3m−0.1%new
22IJTiShares S&P Small-Cap 600 Growth ETF−$49.0m−0.7%▼ 13
23TSLLDirexion Daily TSLA Bull 2X ETF−$48.0m−1.2%▼ 9
24HYGiShares iBoxx $ High Yield Corporate Bond ETF−$46.4m−0.3%new
25EUFNiShares MSCI Europe Financials ETF−$39.9m−1.3%·
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: SPYJSON

Categories that took in the most

From daily data · Oct 28, 2026 · 9 categories

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Categories that took in the most
#CategoryFunds countedNet flowShare of assetsRank change
1Themes137 of 427+$626m0.2%▲ 1
2Commodities27 of 68+$283m0.1%▲ 2
3Bonds292 of 844+$88.1m0.0%new
4Buffer289 of 524+$80.5m0.2%▲ 1
5Income220 of 377+$78.5m0.0%▼ 2
6Crypto12 of 70+$53.3m0.1%same
7Alternatives18 of 90+$22.1m0.1%new
8Stocks634 of 1,882+$3.8m0.0%▼ 7
9Allocation17 of 60+$1.6m0.0%▼ 2
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: ThemesJSON

Categories that lost the most

From daily data · Oct 28, 2026 · 1 category

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Categories that lost the most
#CategoryFunds countedNet flowShare of assetsRank change
1Leverage320 of 723 round trip of −$2.1bn left aside−$234m−1.5%same
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: LeverageJSON

Sectors that took in the most

From daily data · Oct 28, 2026 · 8 sectors

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Sectors that took in the most
#SectorFunds countedNet flowShare of assetsRank change
1Health care13 of 25+$177m0.3%▲ 1
2Industrials5 of 10+$168m0.5%▲ 1
3Communications2 of 7+$166m0.7%new
4Consumer defensive4 of 12+$130m0.8%new
5Materials3 of 7+$101m1.0%▲ 4
6Utilities4 of 8+$101m0.4%▲ 2
7Technology14 of 25+$95.8m0.1%▼ 3
8Consumer cyclical6 of 13+$76.0m0.3%▼ 3
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: Health careJSON

Sectors that lost the most

From daily data · Oct 28, 2026 · 3 sectors

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Sectors that lost the most
#SectorFunds countedNet flowShare of assetsRank change
1Energy13 of 32−$278m−0.5%new
2Financials15 of 29−$186m−0.3%new
3Real estate, U.S.12 of 31−$29.2m−0.1%new
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: EnergyJSON

Themes that took in the most

From daily data · Oct 28, 2026 · 8 themes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Themes that took in the most
#ThemeFunds countedNet flowShare of assetsRank change
1Biotech4 of 10+$323m1.3%new
2Semiconductors4 of 11+$255m0.5%▼ 1
3Cloud and software3 of 8+$160m0.9%▲ 1
4Therapeutics and medical devices3 of 5+$21.8m0.6%▼ 2
5Cybersecurity4 of 7+$18.7m0.1%new
6Artificial intelligence12 of 36+$13.6m0.1%▲ 1
7Miners and metals2 of 6+$10.1m0.2%▼ 1
8Robotics and automation2 of 10+$4.0m30.1%new
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: BiotechJSON

Themes that lost the most

From daily data · Oct 28, 2026 · 6 themes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Themes that lost the most
#ThemeFunds countedNet flowShare of assetsRank change
1Infrastructure8 of 18−$77.9m−0.5%new
2Electrification and the grid4 of 12−$71.0m−0.6%new
3Digital infrastructure and data centers3 of 9−$11.3m−0.8%new
4Reshoring and manufacturing4 of 8−$9.9m−0.1%new
5Photonics and optics1 of 3−$5.8m−3.6%new
6Defense7 of 22−$4.9m0.0%new
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: InfrastructureJSON

Issuers that took in the most

From daily data · Oct 28, 2026 · 14 issuers · top 10 shown

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Issuers that took in the most
#IssuerFunds countedNet flowShare of assetsRank change
1iShares458 of 459+$1.0bn0.0%new
2JPMorgan63 of 72+$493m0.2%▲ 2
3ProShares131 of 151+$457m0.5%same
4Avantis5 of 29+$271m0.2%▲ 2
5PGIM59 of 65+$160m0.4%▲ 5
6T. Rowe Price32 of 33+$133m0.4%▲ 3
7Leverage Shares98 of 108+$60.5m2.7%·
8Pacer73 of 73+$57.2m0.1%·
9VistaShares11 of 13+$11.4m0.5%·
10Harbor26 of 33+$6.7m0.9%new
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: iSharesJSON

Issuers that lost the most

From daily data · Oct 28, 2026 · 5 issuers

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Issuers that lost the most
#IssuerFunds countedNet flowShare of assetsRank change
1State Street176 of 176−$1.1bn0.0%new
2Direxion131 of 133 round trip of −$2.1bn left aside−$595m−3.7%same
3Roundhill51 of 51−$46.8m−0.2%new
4USCF13 of 14−$37.5m−0.6%new
5YieldMax60 of 61−$3.2m0.0%new
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: State StreetJSON

Indexes that took in the most

From daily data · Oct 28, 2026 · 6 indexes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Indexes that took in the most
#IndexFunds countedNet flowShare of assetsRank change
1Russell 1000 Growth Index1 of 2+$135m0.1%new
2Russell 2000 Index1 of 2+$112m0.1%▲ 3
3S&P MidCap 4002 of 2+$84.2m0.1%▲ 4
4ICE U.S. Treasury 20+ Year Bond Index2 of 2+$32.6m0.1%new
5ICE U.S. Treasury 1-3 Year Bond Index2 of 2+$32.6m0.1%▼ 2
6Bloomberg U.S. MBS Index2 of 2+$6.5m0.0%same
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: Russell 1000 Growth IndexJSON

Indexes that lost the most

From daily data · Oct 28, 2026 · 4 indexes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

Indexes that lost the most
#IndexFunds countedNet flowShare of assetsRank change
1S&P 500 Index3 of 4−$555m, off scale0.0%▲ 1
2Bloomberg U.S. Aggregate Bond Index2 of 2−$79.2m−0.1%▲ 3
3ICE U.S. Treasury Inflation Linked Bond Index1 of 2−$31.9m−0.2%▲ 1
4Bloomberg U.S. Corporate Bond Index1 of 2−$2.8m−0.1%new
Computed by ETFIQ from issuer daily share counts × prior-day NAV.Evidence: S&P 500 IndexJSON
How to read it
How these lists are built ↓
Coverage
Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. The share is of the $15.6tn net assets of the 5,067 ETFs ETFIQ covers (aum.json, Nov 6, 2026). 2,298 funds with monthly data only, Vanguard’s among them, are in none of it.
Held out
A one-day flow is one session's, so a count that covers more than one session is shown apart and never ranked. A flow of 90% or more of the fund's net assets, or an outflow above them, is held until a second reading agrees. Shown apart, never ranked: JPST −$572m over 2 sessions; BBCA +$89.2m over 2 sessions; JGRO +$65.2m over 2 sessions; JIVE +$42.1m over 2 sessions; BALT +$37.6m over 2 sessions. Held for review: AFK, ANGL, ASTG, BBH, BNOV.
Round trips
2 ETFs had a creation undone within days, −$2.1bn in all, left aside in every ranking and kept in the total. Largest: TECL −$1.4bn; MUU −$658m.
Measure
Net flow: money in less money out over the trading day. The day's total keeps round trips; each list leaves a fund's round trip aside. Share of net assets at the close of Oct 27, 2026 beside it. From daily shares outstanding times the previous day's NAV. Daily basis only: no N-PORT data is added.
Rank change
Against the day before, Oct 27, 2026. "new" means in none of that day's ranking on the same side.

Questions people ask

Which ETFs had the biggest inflows on Oct 28, 2026?
IVV took in $1.4bn on Oct 28, 2026, the most of 1,966 ETFs with daily data. Next were QLD, $569m, and SPYM, $439m.
Which ETFs had the biggest outflows on Oct 28, 2026?
SPY lost $2.3bn on Oct 28, 2026, the most of 1,966 ETFs with daily data. Next were SOXL, $636m, and EWZ, $632m.
Which ETF issuers took in the most on Oct 28, 2026?
iShares took in $1.0bn across 458 funds on Oct 28, 2026, the most of any issuer. Next were JPMorgan, $493m across 63 funds, and ProShares, $457m across 131 funds.
Sources and dates
Cite this pageCitation, APA and Markdown

ETFIQ, Daily ETF Flows Report: Oct 28, 2026, data as of Oct 28, 2026. https://etfiq.com/flows/daily/2026-10-28/

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A rank sorts one published number. It is not a recommendation or an opinion.