IBUY Amplify Online Retail ETF
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Over the year to Oct 28, 2026, IBUY lost 8.0%.
Promise check: Not measuredIts theme exposure is measured once ETFIQ defines its theme company by company.
IBUY risk and return scorecard
vs its own holdings
Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records; risk-free rate: U.S. Treasury, Daily Treasury Bill Rates, 13-week coupon equivalent Method · Data
Money in and out
Net fund flows · Oct 26, 2026What you earned
What did you actually buy?
Internet and e-commerce · holdings as of Oct 28, 2026More on IBUY
Every number below is on this page. Open what you need.Price, 1 year
$70.20−0.2%1 day, priceClose, Oct 28, 2026
Price only. Total return over the same days, distributions reinvested, was −8.0%. Computed by ETFIQ from Tiingo daily prices.
Source: Tiingo end-of-day prices. Data as of Oct 28, 2026. Updated every trading night. Report a data error
| Window | Total return | S&P 500 (SPY) |
|---|---|---|
| 1M Sep 28 – Oct 28, 2026 | +5.7% | +0.9% |
| 3M Jul 29 – Oct 28, 2026 | −2.5% | +6.1% |
| 6M Apr 29 – Oct 28, 2026 | +3.8% | +9.1% |
| YTD Dec 31, 2025 – Oct 28, 2026 | −5.5% | +14.1% |
| 1Y Oct 28, 2025 – Oct 28, 2026 | −8.0% | +13.6% |
| 3Y Oct 27, 2023 – Oct 28, 2026 | +73.5% | +95.0% |
| 5Y Oct 29, 2021 – Oct 28, 2026 | −36.4% | +79.8% |
| 10Y Oct 28, 2016 – Oct 28, 2026 | +161.2% | +325.8% |
| Since launch Apr 20, 2016 – Oct 28, 2026 | +180.5% | +335.2% |
| Since launch, annualised Apr 20, 2016 – Oct 28, 2026 | +10.3% | – |
Total returns, distributions reinvested.
Source: Tiingo end-of-day prices, with distributions reinvested.
Money in and out
Daily data · as of Oct 26, 2026IBUY: in the 16 trading days to Oct 26, 2026, nothing net moved.
Oct 21, 2026 to Oct 26, 2026
Jul 1, 2025 to Jun 30, 2026
monthly, from SEC filings
monthly, from SEC filings
monthly, from SEC filings
monthly, from SEC filings
IBUY, net flow each trading day over the 64 sessions from Jul 28, 2026 to Oct 26, 2026: money came in on 0 days and went out on 0 days, of the 15 days with daily data; the other 49 have none. Before Oct 6, 2026 ETFIQ has the fund’s monthly data only, from SEC filings: that span is shaded and draws no bars, and its months are in the month by month list.
No money in or out. 49 days missing.
IBUY, net flow each trading day over the 250 sessions from Oct 28, 2025 to Oct 26, 2026: money came in on 0 days and went out on 0 days, of the 15 days with daily data; the other 235 have none. Before Oct 6, 2026 ETFIQ has the fund’s monthly data only, from SEC filings: that span is shaded and draws no bars, and its months are in the month by month list.
No money in or out. 235 days missing.
IBUY, net flow each trading day over the 400 sessions from Mar 25, 2025 to Oct 26, 2026: money came in on 0 days and went out on 0 days, of the 15 days with daily data; the other 385 have none. Before Oct 6, 2026 ETFIQ has the fund’s monthly data only, from SEC filings: that span is shaded and draws no bars, and its months are in the month by month list.
No money in or out. 385 days missing.
Daily data starts Oct 6, 2026.
How this is computed
Computed by ETFIQ from Amplify’s daily data: each day’s change in shares outstanding times the previous day’s net asset value. Percentages are of net assets at the start of each window. Numbers are net: money in less money out. Every day and month ETFIQ holds for IBUY, back to Feb 2020, is in its flows file. Flows across every fund · How these flows are computed · Compare IBUY with other funds in the flows tool
Every trading day, last 3 months15 days
Most recent first.
Week by week, last year4 weeks
Net flow into IBUY each week, Oct 6, 2026 to Oct 26, 2026, most recent first, each week named by its last trading day with data. Computed by ETFIQ.
Month by month, money in and money outAug 2023 to Oct 2026
IBUY, money in and money out each month from Aug 2023 to Jun 2026: two bars a month, money in above the line and money out below. Every bar is from IBUY’s SEC filings (N-PORT item B.6). Oct 2026 is still in progress, so it is in the list and not drawn. Of the 36 months listed, money came in on net in 6 and went out in 16.
Every bar is from IBUY’s SEC filings (N-PORT item B.6). Of the 36 months listed, money came in on net in 6 and went out in 16.
Most recent first.
How this is computed
N-PORT months: money in is sales plus reinvestments; money out is redemptions. Months summed from daily data: money in adds the days money came in; money out adds the days it went out.
N-PORT months are the filed sales plus reinvestments less redemptions. Later months add up the daily data; the Source column names any missing day.
Source: ETFIQ, from the fund’s daily share counts and net asset values, and its SEC N-PORT filings. Data as of Oct 26, 2026. Last checked Oct 29, 2026.
IBUY key stats
Trading
as of Oct 28, 2026
IBUY top ten by weight, 30.6% of the fund, of its 83 equity positions, from the holdings published by its issuer for Oct 28, 2026. Source: the issuer’s own daily file.
Source: Amplify’s daily holdings file. Updated each trading day. Last checked Oct 28, 2026.
About IBUY
How we measure
12 seats on IBUY, as of Oct 28, 2026: 1 Supports, 1 Mixed, 6 Challenges, 4 Not enough data.
Questions people ask about IBUY
- How much of IBUY is in S&P 500 companies?
- By its holdings published by its issuer for Oct 28, 2026, 29% of IBUY by weight is stocks the S&P 500 already holds. Its active share against the index is 95%, so that share is the part doing something different.
- What does IBUY hold?
- 83 positions as published by its issuer for Oct 28, 2026, with the top ten at 31% of the fund. The largest are Wayfair Inc at 4.0%, Maplebear Inc at 3.4%, Etsy Inc at 3.3%.
- Has IBUY beaten the S&P 500?
- Over the year to Oct 28, 2026 IBUY returned −8.0% with distributions reinvested, against +13.6% for the S&P 500, so it finished behind the index by 21.6 points.
- What does IBUY cost?
- The prospectus expense ratio is 0.65% a year. Because 95% of the fund differs from the S&P 500, the fee on that differing part works out at 0.69%.
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ETFIQ, IBUY, thematic ETFs, data as of Oct 28, 2026. https://etfiq.com/funds/ibuy
ETFIQ. (Oct 28, 2026). IBUY, thematic ETFs. Retrieved from https://etfiq.com/funds/ibuy
[IBUY, thematic ETFs (ETFIQ, Oct 28, 2026)](https://etfiq.com/funds/ibuy)
The difference bar for IBUY, redrawn every trading night.
Free to use with attribution for data ETFIQ computes; issuer data stays under its owner's terms. The underlying files are at Open data.
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<figure style="margin:0;max-width:640px">
<a href="https://etfiq.com/funds/ibuy"><img src="https://etfiq.com/assistant/api/embed/themes/ibuy.svg" alt="IBUY: 29% of IBUY's weight is in S&P 500 companies and 71% is outside the index. Holdings as of Oct 28, 2026." width="640" style="max-width:100%;height:auto"></a>
<figcaption style="font:13px/1.5 sans-serif">IBUY: 29% of IBUY's weight is in S&P 500 companies and 71% is outside the index. Holdings as of Oct 28, 2026. Data: <a href="https://etfiq.com/funds/ibuy">ETFIQ</a></figcaption>
</figure>The day's ETF flows, a comparison and one number. Every trading morning. About the Daily
Snapshot, Oct 28, 2026. More on the tabs above.