Data as of .
IBUY vs ISHP: which is really different?
IBUY and ISHP hold 29% of their weight in the same names, and IBUY returned more over the year.
ETFIQ Off-Index Score: IBUY scores higher
How much of it is not the index it is sold as an alternative to?
A percentile among the 379 thematic ETFs with a holdings filing. It is a position in a set, not a rating, and neither end of it is a recommendation. All thematic ETFs ranked by it · How it is computed
29% of the two portfolios are the same securities at the same weight.
What they hold in common
By the books each fund has filed, IBUY and ISHP hold 29% of their money in the same securities at the same weight.
| Holding | IBUY | ISHP |
|---|---|---|
| PayPal Holdings Inc | 2.74% | 1.92% |
| Airbnb Inc | 2.87% | 1.88% |
| Wayfair Inc | 3.75% | 1.88% |
| Expedia Group Inc | 2.74% | 1.73% |
| Copart Inc | 2.12% | 1.71% |
| Amazon.com Inc | 2.23% | 1.70% |
| DoorDash Inc | 2.78% | 1.66% |
| Carvana Co | 2.02% | 1.61% |
| Booking Holdings Inc | 2.41% | 1.59% |
| eBay Inc | 2.50% | 1.58% |
| Uber Technologies Inc | 2.15% | 1.57% |
| Allegro.eu SA | 1.10% | 2.11% |
| Only in IBUY | Only in ISHP |
|---|---|
| Spotify Technology SA 2.90% | A.P. Moeller - Maersk A/S (Class B) 2.36% |
| MSC Industrial Direct Co Inc 2.81% | LY Corp. 2.07% |
| Liquidity Services Inc 2.79% | Cosco Shipping Holdings Company, Ltd. (Class H) 1.98% |
| Maplebear Inc 2.73% | Snap Inc. (Class A) 1.95% |
| Etsy Inc 2.70% | NAVER Corporation 1.94% |
| Affirm Holdings Inc 2.63% | Taiwan Mobile Co., Ltd. 1.92% |
| Lyft Inc 2.57% | Global Payments Inc. 1.90% |
| Hims & Hers Health Inc 2.52% | Corpay, Inc. 1.88% |
Weight overlap is an ETFIQ calculation: for every security both funds hold, the smaller of the two weights, summed. Above 50%, holding both is close to holding one of them twice. Holdings dated Sep 18, 2026 and Sep 21, 2026.
Performance, window by window
| Window | Total return | vs the S&P 500 | vs the Nasdaq-100 | |||
|---|---|---|---|---|---|---|
| IBUY | ISHP | IBUY | ISHP | IBUY | ISHP | |
| 3 months | −1.5% | +2.5% | −3.7 pts | +0.3 pts | +1.0 pts | +5.0 pts |
| 6 months | +10.9% | +4.2% | −7.1 pts | −13.8 pts | −13.3 pts | −20.1 pts |
| 1 year | −13.9% | −19.2% | −30.5 pts | −35.8 pts | −35.7 pts | −41.0 pts |
| 3 years | +48.7% | +35.3% | −29.7 pts | −43.1 pts | −49.4 pts | −62.8 pts |
| Since launch | +170.0% | +91.9% | −159.2 pts | −226.2 pts | −431.6 pts | −465.2 pts |
| IBUY Amplify Online Retail ETF Holds 85 stocks in internet and e-commerce, 31% of its weight in S&P 500 companies | ISHP First Trust S-Network E-Commerce ETF Holds 66 stocks in internet and e-commerce, 40% of its weight in S&P 500 companies | |
|---|---|---|
| Issuer | Amplify | First Trust |
| Theme | Internet and e-commerce | Internet and e-commerce |
| In the S&P 500 | 30.7% | 39.9% |
| Active share vs the S&P 500 | 94.8% | 92.6% |
| In the Nasdaq-100 | 18.5% | 20.3% |
| Holdings | 85 | 66 |
| Top ten, share of the fund | 28.8% | 20.1% |
| Expense ratio | 0.65% | 0.60% |
| Fee for the differing part | 0.69% | 0.65% |
| Total return, 1 year | −13.9% | −19.2% |
| vs the S&P 500 | −30.5 pts | −35.8 pts |
| vs the Nasdaq-100 | −35.7 pts | −41.0 pts |
| Below its high | −51.3% | −19.2% |
| Net assets | $121m | $5m |
IBUY in plain words
By weight, 31% of IBUY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 29% of the fund across 85 positions, as published by its issuer for Sep 21, 2026. Over the year to Sep 18, 2026 the fund returned −13.9% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 30.5 pts. It sits 51.3% below its all-time high of Feb 12, 2021.
ISHP in plain words
By weight, 40% of ISHP's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 93%. The top ten holdings are 20% of the fund across 66 positions, as published by its issuer for Sep 18, 2026. Over the year to Sep 18, 2026 the fund returned −19.2% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 35.8 pts. It sits 19.2% below its all-time high of Sep 18, 2025.
Questions people ask
- Do IBUY and ISHP hold the same stocks?
- By their latest filings, 29% of their books are the same securities at the same weight, which is a meaningful overlap. Overlap is the sum of the smaller weight of every security they share.
- Which is more different from the S&P 500, IBUY or ISHP?
- IBUY has 31% of its weight in S&P 500 names and ISHP has 40%, so IBUY differs more from the index.
- Which is cheaper, IBUY or ISHP?
- IBUY charges 0.65% a year and ISHP charges 0.60%, so ISHP is cheaper. Fees come from each fund's prospectus.
Other comparisons
Where these figures came from
ETFIQ links to the documents behind every figure. It is not affiliated with any issuer, and a link is not an endorsement.
Cite this page. ETFIQ, IBUY against ISHP, data as of Sep 18, 2026. https://etfiq.com/compare/themes/ibuy-vs-ishp Free to use with attribution; the underlying files are at Open data.