Data as of Nov 4, 2026.
IBUY vs ISHP: Holdings Overlap & Returns
Over the year to Nov 4, 2026, IBUY returned +4.9% to ISHP's −6.8%; 30% of their weight is in the same names.
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Net assets on Nov 3, 2026: $128m for Amplify Online Retail ETF and $5.3m for First Trust S-Network E-Commerce ETF.
30% of IBUY's weight is in S&P 500 companies and 70% is outside the index. Holdings as of Nov 4, 2026.
41% of ISHP's weight is in S&P 500 companies and 59% is outside the index. Holdings as of Nov 3, 2026.
Pair scorecard
ISHP costs 0.05 points a year less; their one-year returns differ by 11.7 points; IBUY is far larger, $128m against $5.3m.
Points (pts) are percentage points.
| Measure | IBUY | ISHP |
|---|---|---|
| Return | ||
| Total return, 1 year | +4.9% | −6.8% |
| Drawdown | ||
| Below its all-time high | 45.9%, high on Feb 12, 2021 | 13.7%, high on Sep 18, 2025 |
| Against its benchmark | ||
| What it tracks | Internet and e-commerce | Internet and e-commerce |
| Its benchmark, total return, 1 year | +15.0% | |
| Against its benchmark, 1 year | behind by 21.8 pts | |
| Cost and size | ||
| Expense ratio | 0.65% | 0.60% |
| Net assets, as of Nov 3, 2026 | $128m | $5.3m |
| Holdings | ||
| Holdings in common | 30% | |
What they share
By the books each fund has filed, IBUY and ISHP hold 30% of their money in the same securities at the same weight. Holdings dated Nov 3, 2026 and Nov 4, 2026.
half
30% in common
Only in one fund ↓
Window by window
| Total return | vs its benchmark | |||
|---|---|---|---|---|
| Window | IBUY | ISHP | IBUY | ISHP |
| 3 months | +1.6% | +0.4% | not measured | +1.7 pts vs ACWI |
| 6 months | +11.4% | +3.8% | not measured | +1.2 pts vs ACWI |
| 1 year | +4.9% | −6.8% | not measured | −21.8 pts vs ACWI |
| 3 years | +67.9% | +48.4% | not measured | −29.2 pts vs ACWI |
| Since launchNot the same days: IBUY Apr 2016 · ISHP Oct 2016 | +199.7% | +105.0% | not measured | −122.5 pts vs ACWI |
Side by side
As of Nov 4, 2026. Source: ETFIQ.
30% of the two portfolios are the same securities at the same weight.
IBUY
By weight, 30% of IBUY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 31% of the fund across 83 positions, as published by its issuer for Nov 4, 2026. Over the year to Nov 4, 2026 the fund returned +4.9% with distributions reinvested. It sits 45.9% below its all-time high of Feb 12, 2021.
ISHP
By weight, 41% of ISHP's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 93%. The top ten holdings are 19% of the fund across 60 positions, as published by its issuer for Nov 3, 2026. Over the year to Nov 4, 2026 the fund returned −6.8% with distributions reinvested against +15.0% for its benchmark, the MSCI ACWI Index, so a holder was behind by 21.8 pts. It sits 13.7% below its all-time high of Sep 18, 2025.
Questions people ask
- Do IBUY and ISHP hold the same stocks?
- By their latest filings, 30% of their books are the same securities at the same weight. Overlap is the sum of the smaller weight of every security they share.
Links are sources, not endorsements. A comparison is not a recommendation.
How this is computed
Overlap adds up the smaller of the two weights for each security both funds hold.
Every number is an ETFIQ calculation with distributions reinvested.
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ETFIQ, IBUY against ISHP, data as of Nov 4, 2026. https://etfiq.com/compare/themes/ibuy-vs-ishp
ETFIQ. (Nov 4, 2026). IBUY against ISHP. Retrieved from https://etfiq.com/compare/themes/ibuy-vs-ishp
[IBUY against ISHP (ETFIQ, Nov 4, 2026)](https://etfiq.com/compare/themes/ibuy-vs-ishp)
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