Get the weekly note
ETFIQetfiq.com · independent ETF data

Data as of .

IBUY vs SOCL: which is really different?

IBUY and SOCL hold 3% of their weight in the same names, and IBUY returned more over the year.

Amplify Online Retail ETF and Global X Social Media ETF.

30.7%IBUY in the S&P 500
16.4%SOCL in the S&P 500
−13.9%IBUY total return, 1 year
−30.4%SOCL total return, 1 year

ETFIQ Off-Index Score: IBUY scores higher

How much of it is not the index it is sold as an alternative to?

IBUY 31.3SOCL 31.30.1, the lowest in this set91.8, the highest

A percentile among the 379 thematic ETFs with a holdings filing. It is a position in a set, not a rating, and neither end of it is a recommendation. All thematic ETFs ranked by it · How it is computed

IBUY69% of its weight is outside the S&P 500 · 1 year to Sep 18, 2026
31%69%in the S&P 500of its weight outside the S&P 500active share 95% · top ten 29% of the fund · 85 holdings filed Sep 21, 2026 · Nasdaq-100: 19% in31%69%inoutside the S&P 500active share 95% · top ten 29% of the fund
SOCL84% of its weight is outside the S&P 500 · 1 year to Sep 18, 2026
16%84%in the S&P 500of its weight outside the S&P 500active share 95% · top ten 69% of the fund · 50 holdings filed Sep 18, 2026 · Nasdaq-100: 16% in16%84%inof its weight outside the S&P 500active share 95% · top ten 69% of the fund

3% of the two portfolios are the same securities at the same weight.

What they hold in common

By the books each fund has filed, IBUY and SOCL hold 3% of their money in the same securities at the same weight.

Positions IBUY and SOCL both hold, largest shared weight first
HoldingIBUYSOCL
Spotify Technology SA2.90%5.04%
Fiverr International Ltd0.54%0.12%
Only in each
Only in IBUYOnly in SOCL
Wayfair Inc 3.75%META PLATFORMS INC 10.89%
Airbnb Inc 2.87%NAVER CORP 9.58%
MSC Industrial Direct Co Inc 2.81%REDDIT INC-CL A 9.51%
Liquidity Services Inc 2.79%TENCENT HOLDINGS LTD 8.95%
DoorDash Inc 2.78%ALPHABET INC-CL A 5.47%
Expedia Group Inc 2.74%KUAISHOU TECHNOLOGY 5.20%
PayPal Holdings Inc 2.74%NETEASE INC-ADR 5.17%
Maplebear Inc 2.73%PINTEREST INC- CLASS A 4.81%

Weight overlap is an ETFIQ calculation: for every security both funds hold, the smaller of the two weights, summed. Above 50%, holding both is close to holding one of them twice. Holdings dated Sep 18, 2026 and Sep 21, 2026.

Performance, window by window

IBUY and SOCL over each window. Every figure is an ETFIQ calculation with distributions reinvested. Source: ETFIQ.
WindowTotal returnvs the S&P 500vs the Nasdaq-100
IBUYSOCLIBUYSOCLIBUYSOCL
3 months−1.5%−3.6%−3.7 pts−5.8 pts+1.0 pts−1.1 pts
6 months+10.9%−1.7%−7.1 pts−19.7 pts−13.3 pts−25.9 pts
1 year−13.9%−30.4%−30.5 pts−46.9 pts−35.7 pts−52.1 pts
3 years+48.7%+18.2%−29.7 pts−60.2 pts−49.4 pts−80.0 pts
Since launch+170.0%+204.7%−159.2 pts−480.5 pts−431.6 pts−1106.8 pts
Open the live comparison on ETFIQ
IBUY and SOCL on the same fields, as of Sep 18, 2026. Source: ETFIQ.
IBUY
Amplify Online Retail ETF
Holds 85 stocks in internet and e-commerce, 31% of its weight in S&P 500 companies
SOCL
Global X Social Media ETF
Holds 50 stocks in internet and e-commerce, 16% of its weight in S&P 500 companies
IssuerAmplifyGlobal X
ThemeInternet and e-commerceInternet and e-commerce
In the S&P 50030.7%16.4%
Active share vs the S&P 50094.8%94.8%
In the Nasdaq-10018.5%16.4%
Holdings8550
Top ten, share of the fund28.8%69.3%
Expense ratio0.65%0.65%
Fee for the differing part0.69%0.69%
Total return, 1 year−13.9%−30.4%
vs the S&P 500−30.5 pts−46.9 pts
vs the Nasdaq-100−35.7 pts−52.1 pts
Below its high−51.3%−43.4%
Net assets$121m$89m

IBUY in plain words

By weight, 31% of IBUY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 29% of the fund across 85 positions, as published by its issuer for Sep 21, 2026. Over the year to Sep 18, 2026 the fund returned −13.9% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 30.5 pts. It sits 51.3% below its all-time high of Feb 12, 2021.

SOCL in plain words

By weight, 16% of SOCL's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 69% of the fund across 50 positions, as published by its issuer for Sep 18, 2026. Over the year to Sep 18, 2026 the fund returned −30.4% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 46.9 pts. It sits 43.4% below its all-time high of Feb 16, 2021.

Questions people ask

Do IBUY and SOCL hold the same stocks?
By their latest filings, 3% of their books are the same securities at the same weight, which is mostly different names. Overlap is the sum of the smaller weight of every security they share.
Which is more different from the S&P 500, IBUY or SOCL?
IBUY has 31% of its weight in S&P 500 names and SOCL has 16%, so IBUY differs more from the index.
Which is cheaper, IBUY or SOCL?
IBUY charges 0.65% a year and SOCL charges 0.65%, so IBUY is cheaper. Fees come from each fund's prospectus.

Other comparisons

Where these figures came from

ETFIQ links to the documents behind every figure. It is not affiliated with any issuer, and a link is not an endorsement.

IBUY against SOCL, ETFIQ, data as of Sep 18, 2026. Every figure is calculated from a named public source; the method is at etfiq.com/methodology. A comparison is not a recommendation.

Cite this page. ETFIQ, IBUY against SOCL, data as of Sep 18, 2026. https://etfiq.com/compare/themes/ibuy-vs-socl Free to use with attribution; the underlying files are at Open data.

How every figure is computed · Standards and sources