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Data as of .

IBUY vs OGIG: which is really different?

IBUY and OGIG hold 11% of their weight in the same names, and IBUY returned more over the year.

Amplify Online Retail ETF and ALPS | O'Shares Global Internet Giants ETF Shares.

30.7%IBUY in the S&P 500
61.8%OGIG in the S&P 500
−13.9%IBUY total return, 1 year
−15.6%OGIG total return, 1 year

ETFIQ Off-Index Score: IBUY scores higher

How much of it is not the index it is sold as an alternative to?

IBUY 31.3OGIG 14.90.1, the lowest in this set91.8, the highest

A percentile among the 379 thematic ETFs with a holdings filing. It is a position in a set, not a rating, and neither end of it is a recommendation. All thematic ETFs ranked by it · How it is computed

IBUY69% of its weight is outside the S&P 500 · 1 year to Sep 18, 2026
31%69%in the S&P 500of its weight outside the S&P 500active share 95% · top ten 29% of the fund · 85 holdings filed Sep 21, 2026 · Nasdaq-100: 19% in31%69%inoutside the S&P 500active share 95% · top ten 29% of the fund
OGIG38% of its weight is outside the S&P 500 · 1 year to Sep 18, 2026
62%38%of its weight in S&P 500 companiesof its weight outside the S&P 500active share 83% · top ten 45% of the fund · 54 holdings filed May 31, 2026 · Nasdaq-100: 57% in62%38%in the S&P 500outsideactive share 83% · top ten 45% of the fund

11% of the two portfolios are the same securities at the same weight.

What they hold in common

By the books each fund has filed, IBUY and OGIG hold 11% of their money in the same securities at the same weight.

Positions IBUY and OGIG both hold, largest shared weight first
HoldingIBUYOGIG
Amazon.com Inc2.23%6.94%
DoorDash Inc2.78%1.71%
Uber Technologies Inc2.15%1.03%
Spotify Technology SA2.90%0.96%
Shopify Inc0.88%1.96%
Booking Holdings Inc2.41%0.76%
Airbnb Inc2.87%0.74%
MercadoLibre Inc0.70%1.93%
Meituan0.64%1.11%
Alibaba Group Holding Ltd0.59%1.01%
PDD Holdings Inc0.56%2.06%
Trip.com Group Ltd0.56%0.87%
Only in each
Only in IBUYOnly in OGIG
Wayfair Inc 3.75%Alphabet Inc 6.73%
MSC Industrial Direct Co Inc 2.81%Microsoft Corp 6.03%
Liquidity Services Inc 2.79%Oracle Corp 5.41%
Expedia Group Inc 2.74%Meta Platforms Inc 5.33%
PayPal Holdings Inc 2.74%Palantir Technologies Inc 3.62%
Maplebear Inc 2.73%Applovin Corp 3.31%
Etsy Inc 2.70%Crowdstrike Holdings Inc 2.95%
Affirm Holdings Inc 2.63%Palo Alto Networks Inc 2.70%

Weight overlap is an ETFIQ calculation: for every security both funds hold, the smaller of the two weights, summed. Above 50%, holding both is close to holding one of them twice. Holdings dated May 31, 2026 and Sep 21, 2026.

Performance, window by window

IBUY and OGIG over each window. Every figure is an ETFIQ calculation with distributions reinvested. Source: ETFIQ.
WindowTotal returnvs the S&P 500vs the Nasdaq-100
IBUYOGIGIBUYOGIGIBUYOGIG
3 months−1.5%+11.0%−3.7 pts+8.8 pts+1.0 pts+13.5 pts
6 months+10.9%+18.0%−7.1 pts0.0 pts−13.3 pts−6.2 pts
1 year−13.9%−15.6%−30.5 pts−32.2 pts−35.7 pts−37.4 pts
3 years+48.7%+55.6%−29.7 pts−22.8 pts−49.4 pts−42.6 pts
Since launch+170.0%+95.5%−159.2 pts−119.7 pts−431.6 pts−240.3 pts
Open the live comparison on ETFIQ
IBUY and OGIG on the same fields, as of Sep 18, 2026. Source: ETFIQ.
IBUY
Amplify Online Retail ETF
Holds 85 stocks in internet and e-commerce, 31% of its weight in S&P 500 companies
OGIG
ALPS | O'Shares Global Internet Giants ETF Shares
Holds 54 stocks in internet and e-commerce, 62% of its weight in S&P 500 companies
IssuerAmplifyALPS
ThemeInternet and e-commerceInternet and e-commerce
In the S&P 50030.7%61.8%
Active share vs the S&P 50094.8%82.9%
In the Nasdaq-10018.5%56.5%
Holdings8554
Top ten, share of the fund28.8%45.4%
Expense ratio0.65%0.48%
Fee for the differing part0.69%0.58%
Total return, 1 year−13.9%−15.6%
vs the S&P 500−30.5 pts−32.2 pts
vs the Nasdaq-100−35.7 pts−37.4 pts
Below its high−51.3%−22.5%
Net assets$121m$115m

IBUY in plain words

By weight, 31% of IBUY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 29% of the fund across 85 positions, as published by its issuer for Sep 21, 2026. Over the year to Sep 18, 2026 the fund returned −13.9% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 30.5 pts. It sits 51.3% below its all-time high of Feb 12, 2021.

OGIG in plain words

By weight, 62% of OGIG's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 83%. The top ten holdings are 45% of the fund across 54 positions, as filed for May 31, 2026. Over the year to Sep 18, 2026 the fund returned −15.6% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 32.2 pts. It sits 22.5% below its all-time high of Feb 12, 2021.

Questions people ask

Do IBUY and OGIG hold the same stocks?
By their latest filings, 11% of their books are the same securities at the same weight, which is mostly different names. Overlap is the sum of the smaller weight of every security they share.
Which is more different from the S&P 500, IBUY or OGIG?
IBUY has 31% of its weight in S&P 500 names and OGIG has 62%, so IBUY differs more from the index.
Which is cheaper, IBUY or OGIG?
IBUY charges 0.65% a year and OGIG charges 0.48%, so OGIG is cheaper. Fees come from each fund's prospectus.

Other comparisons

Where these figures came from

ETFIQ links to the documents behind every figure. It is not affiliated with any issuer, and a link is not an endorsement.

IBUY against OGIG, ETFIQ, data as of Sep 18, 2026. Every figure is calculated from a named public source; the method is at etfiq.com/methodology. A comparison is not a recommendation.

Cite this page. ETFIQ, IBUY against OGIG, data as of Sep 18, 2026. https://etfiq.com/compare/themes/ibuy-vs-ogig Free to use with attribution; the underlying files are at Open data.

How every figure is computed · Standards and sources