Data as of .
EMQQ vs IBUY: which is really different?
EMQQ and IBUY hold 8% of their weight in the same names, and IBUY returned more over the year.
ETFIQ Off-Index Score: EMQQ scores higher
How much of it is not the index it is sold as an alternative to?
A percentile among the 379 thematic ETFs with a holdings filing. It is a position in a set, not a rating, and neither end of it is a recommendation. All thematic ETFs ranked by it · How it is computed
8% of the two portfolios are the same securities at the same weight.
What they hold in common
By the books each fund has filed, EMQQ and IBUY hold 8% of their money in the same securities at the same weight.
| Holding | EMQQ | IBUY |
|---|---|---|
| Delivery Hero SE | 1.15% | 1.24% |
| Allegro.eu SA | 0.74% | 1.10% |
| MercadoLibre, Inc. | 8.40% | 0.70% |
| JD.COM, INC. | 3.27% | 0.65% |
| MEITUAN | 4.06% | 0.64% |
| KE Holdings Inc. | 0.97% | 0.63% |
| COUPANG, INC. | 2.75% | 0.58% |
| PDD Holdings Inc. | 6.23% | 0.56% |
| JD Health International Inc | 0.41% | 0.56% |
| Only in EMQQ | Only in IBUY |
|---|---|
| RELIANCE INDUSTRIES LIMITED 8.15% | Wayfair Inc 3.75% |
| Alibaba Group Holding Limited 6.79% | Spotify Technology SA 2.90% |
| SEA LIMITED 6.08% | Airbnb Inc 2.87% |
| Tencent Holdings Limited 5.95% | MSC Industrial Direct Co Inc 2.81% |
| Nu Holdings Ltd. 5.66% | Liquidity Services Inc 2.79% |
| NETEASE, INC. 3.46% | DoorDash Inc 2.78% |
| NASPERS LIMITED 3.35% | Expedia Group Inc 2.74% |
| BAJAJ FINANCE LIMITED 3.27% | PayPal Holdings Inc 2.74% |
Weight overlap is an ETFIQ calculation: for every security both funds hold, the smaller of the two weights, summed. Above 50%, holding both is close to holding one of them twice. Holdings dated May 31, 2026 and Sep 21, 2026.
Performance, window by window
| Window | Total return | vs the S&P 500 | vs the Nasdaq-100 | |||
|---|---|---|---|---|---|---|
| EMQQ | IBUY | EMQQ | IBUY | EMQQ | IBUY | |
| 3 months | −0.1% | −1.5% | −2.4 pts | −3.7 pts | +2.4 pts | +1.0 pts |
| 6 months | −2.4% | +10.9% | −20.5 pts | −7.1 pts | −26.7 pts | −13.3 pts |
| 1 year | −30.5% | −13.9% | −47.1 pts | −30.5 pts | −52.3 pts | −35.7 pts |
| 3 years | +11.2% | +48.7% | −67.2 pts | −29.7 pts | −87.0 pts | −49.4 pts |
| Since launch | +32.8% | +170.0% | −322.8 pts | −159.2 pts | −634.5 pts | −431.6 pts |
| EMQQ EMQQ The Emerging Markets Internet ETF Holds 58 stocks in internet and e-commerce, 0% of its weight in S&P 500 companies | IBUY Amplify Online Retail ETF Holds 85 stocks in internet and e-commerce, 31% of its weight in S&P 500 companies | |
|---|---|---|
| Issuer | EMQQ Global | Amplify |
| Theme | Internet and e-commerce | Internet and e-commerce |
| In the S&P 500 | 0.0% | 30.7% |
| Active share vs the S&P 500 | 100.0% | 94.8% |
| In the Nasdaq-100 | 14.6% | 18.5% |
| Holdings | 58 | 85 |
| Top ten, share of the fund | 58.1% | 28.8% |
| Expense ratio | 0.86% | 0.65% |
| Fee for the differing part | 0.86% | 0.69% |
| Total return, 1 year | −30.5% | −13.9% |
| vs the S&P 500 | −47.1 pts | −30.5 pts |
| vs the Nasdaq-100 | −52.3 pts | −35.7 pts |
| Below its high | −58.8% | −51.3% |
| Net assets | $264m | $121m |
EMQQ in plain words
By weight, 0% of EMQQ's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 100%. The top ten holdings are 58% of the fund across 58 positions, as filed for May 31, 2026. Over the year to Sep 18, 2026 the fund returned −30.5% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 47.1 pts. It sits 58.8% below its all-time high of Feb 17, 2021.
IBUY in plain words
By weight, 31% of IBUY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 29% of the fund across 85 positions, as published by its issuer for Sep 21, 2026. Over the year to Sep 18, 2026 the fund returned −13.9% with distributions reinvested against +16.6% for the S&P 500, so a holder was behind by 30.5 pts. It sits 51.3% below its all-time high of Feb 12, 2021.
Questions people ask
- Do EMQQ and IBUY hold the same stocks?
- By their latest filings, 8% of their books are the same securities at the same weight, which is mostly different names. Overlap is the sum of the smaller weight of every security they share.
- Which is more different from the S&P 500, EMQQ or IBUY?
- EMQQ has 0% of its weight in S&P 500 names and IBUY has 31%, so EMQQ differs more from the index.
- Which is cheaper, EMQQ or IBUY?
- EMQQ charges 0.86% a year and IBUY charges 0.65%, so IBUY is cheaper. Fees come from each fund's prospectus.
Other comparisons
Where these figures came from
ETFIQ links to the documents behind every figure. It is not affiliated with any issuer, and a link is not an endorsement.
Cite this page. ETFIQ, EMQQ against IBUY, data as of Sep 18, 2026. https://etfiq.com/compare/themes/emqq-vs-ibuy Free to use with attribution; the underlying files are at Open data.