Data as of Nov 4, 2026.
IBUY vs ONLN: Holdings Overlap & Returns
Over the year to Nov 4, 2026, IBUY returned +4.9% to ONLN's +3.2%; 28% of their weight is in the same names.
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Net assets: $128m on Nov 3, 2026 for Amplify Online Retail ETF, and $61m on Nov 4, 2026 for ProShares Online Retail ETF.
30% of IBUY's weight is in S&P 500 companies and 70% is outside the index. Holdings as of Nov 4, 2026.
41% of ONLN's weight is in S&P 500 companies and 59% is outside the index. Holdings as of Nov 3, 2026.
Pair scorecard
ONLN costs 0.07 points a year less; their one-year returns differ by 1.7 points; IBUY is 2.2 times larger.
| Measure | IBUY | ONLN |
|---|---|---|
| Return | ||
| Total return, 1 year | +4.9% | +3.2% |
| Drawdown | ||
| Below its all-time high | 45.9%, high on Feb 12, 2021 | 33.3%, high on Feb 12, 2021 |
| Benchmark | ||
| What it tracks | Internet and e-commerce | Internet and e-commerce |
| Cost and size | ||
| Expense ratio | 0.65% | 0.58% |
| Net assets, as of Nov 3, 2026 | $128m | $59m |
| Holdings | ||
| Holdings in common | 28% | |
Risk and return
Jul 27, 2018 to Oct 30, 2026 · 431 weekly returnsFrom Jul 2018 to Oct 2026, ONLN returned more: +48.2% to +37.5%. ONLN swung slightly less: 31.2% to 31.9%. ONLN fell slightly less at its worst: −70.4% to −73.0%.
Full scorecard
9 measures, with how each is measured Open ↓
| Measure | IBUY | ONLN | Edge | How it is measured |
|---|---|---|---|---|
| Return | ||||
| Total return | +37.5% | +48.2% | ONLN | Price change plus distributions, reinvested. |
| Annualized | +3.9% | +4.9% | ONLN | Total return as a yearly rate. |
| Price return | +36.0% | +44.4% | ONLN | Price change alone, distributions left out. |
| Risk | ||||
| Volatility | 31.9% | 31.2% | ONLN (slight) | Spread of weekly returns, annualized. Lower is steadier. |
| Downside deviation | 21.8% | 21.1% | ONLN (slight) | Like volatility, counting only weeks below the Treasury bill rate. |
| Max drawdown | −73.0% | −70.4% | ONLN (slight) | Deepest fall from a high to the low after it. |
| Risk-adjusted | ||||
| Sharpe | 0.19 | 0.22 | ONLN | Return above Treasury bills per unit of volatility. |
| Sortino | 0.28 | 0.32 | ONLN | Return above Treasury bills per unit of downside deviation. |
| Calmar | 0.05 | 0.07 | ONLN | Annualized return divided by the max drawdown. |
Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records, 431 weekly returns. Cash rate: the 13-week Treasury bill.
What they share
By the books each fund has filed, IBUY and ONLN hold 28% of their money in the same securities at the same weight. Holdings dated Nov 3, 2026 and Nov 4, 2026.
half
28% in common
Only in one fund ↓
Window by window
| Total return | ||
|---|---|---|
| Window | IBUY | ONLN |
| 3 months | +1.6% | −0.5% |
| 6 months | +11.4% | +1.1% |
| 1 year | +4.9% | +3.2% |
| 3 years | +67.9% | +96.3% |
| Since launchNot the same days: IBUY Apr 2016 · ONLN Jul 2018 | +199.7% | +55.7% |
Side by side
As of Nov 4, 2026. Source: ETFIQ.
28% of the two portfolios are the same securities at the same weight.
Client brief:
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IBUY
By weight, 30% of IBUY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 95%. The top ten holdings are 31% of the fund across 83 positions, as published by its issuer for Nov 4, 2026. Over the year to Nov 4, 2026 the fund returned +4.9% with distributions reinvested. It sits 45.9% below its all-time high of Feb 12, 2021.
ONLN
By weight, 41% of ONLN's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 96%. The top ten holdings are 69% of the fund across 21 positions, as published by its issuer for Nov 3, 2026. Over the year to Nov 4, 2026 the fund returned +3.2% with distributions reinvested. It sits 33.3% below its all-time high of Feb 12, 2021.
Questions people ask
- Do IBUY and ONLN hold the same stocks?
- By their latest filings, 28% of their books are the same securities at the same weight. Overlap is the sum of the smaller weight of every security they share.
Links are sources, not endorsements. A comparison is not a recommendation.
How this is computed
Overlap adds up the smaller of the two weights for each security both funds hold.
Every number is an ETFIQ calculation with distributions reinvested.
Cite this pageCitation, APA and Markdown
ETFIQ, IBUY against ONLN, data as of Nov 4, 2026. https://etfiq.com/compare/themes/ibuy-vs-onln
ETFIQ. (Nov 4, 2026). IBUY against ONLN. Retrieved from https://etfiq.com/compare/themes/ibuy-vs-onln
[IBUY against ONLN (ETFIQ, Nov 4, 2026)](https://etfiq.com/compare/themes/ibuy-vs-onln)
Free to use with attribution for data ETFIQ computes; issuer data stays under its owner's terms.