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ITOT vs SFLR: Differences, Returns & Fees

ITOT and SFLR hold 62% of their weight in the same names, and ITOT returned +16.8% over the year. Net assets on Oct 9, 2026: $98.1bn for iShares Core S&P Total U.S. Stock Market ETF and $2.3bn for Innovator Equity Managed Floor ETF.

ITOT costs 0.86 points a year less; their one-year returns differ by 6.9 points; ITOT is far larger, $98.1bn against $2.3bn.

ITOT vs SFLR: Differences, Returns & Fees
ITOTSFLR
Expense ratio0.03%0.89%
Net assets$98.1bn$2.3bn
Total return, 1 year+16.8%+9.9%
What it tracksS&P Total U.S. Stock MarketNo index, actively managed
Holdings in common62%
Top ten holdings, share of the fund34.8%37.9%

Holdings in common uses holdings dated Jul 31, 2026 and Oct 9, 2026.

+16.8%
ITOT total return, 1 year
+9.9%
SFLR total return, 1 year
0.03%
ITOT expense ratio
0.89%
SFLR expense ratio

What they hold in common

By the books each fund has filed, ITOT and SFLR hold 62% of their money in the same securities at the same weight. Above 50%, holding both is close to holding one of them twice. Holdings dated Jul 31, 2026 and Oct 9, 2026.

half

62% in common

Positions both hold, largest shared weight first
Holding ITOT SFLR
NVIDIA 7.35% 7.35%
APPLE 6.51% 7.04%
MICROSOFT 5.26% 4.96%
AMAZON.COM INC 3.41% 4.19%
ALPHABET CLASS A 2.73% 3.27%
BROADCOM INC 2.28% 2.96%
ALPHABET CLASS C 2.19% 2.83%
META PLATFORMS CLASS A 2.10% 1.78%
MICRON TECHNOLOGY 1.54% 1.74%
TESLA INC 1.43% 1.39%
ADVANCED MICRO DEVICES 1.31% 1.48%
BERKSHIRE HATHAWAY INC CLASS B 1.27% 1.32%
Only in ITOT
PALO ALTO NETWORKS 0.45%
PHILIP MORRIS INTERNATIONAL 0.42%
GOLDMAN SACHS GROUP 0.34%
TEXAS INSTRUMENT INC 0.34%
RTX 0.33%
WELLS FARGO 0.33%
ARISTA NETWORKS 0.30%
SPACE EXPLORATION TECHNOLOGIES COR 0.30%
Only in SFLR
Viking Holdings Ltd 0.16%
Spotify Technology SA 0.12%
MercadoLibre Inc 0.11%
Southern Copper Corp 0.09%
Anglogold Ashanti Plc 0.09%
GLOBALFOUNDRIES Inc 0.02%

Check overlap with more funds →

On the same fields

ITOT
iShares Core S&P Total U.S. Stock Market ETF
SFLR
Innovator Equity Managed Floor ETF
Where it sits Stock ETF Stock ETF
Issuer iShares Innovator
What it is Tracks the S&P Total U.S. Stock Market Actively managed
Total return, 1 year +16.8% +9.9%
Expense ratio 0.03% 0.89%
Already in the S&P 500 88.1% 90.9%
Holdings 2459 188
Net assets $98.1bn $2.3bn

ITOT and SFLR on the fields both publish, as of Oct 9, 2026. Source: ETFIQ.

About ITOT

ITOT tracks the S&P Total U.S. Stock Market. Over the year to Oct 9, 2026 it returned +16.8% with distributions reinvested. The prospectus expense ratio is 0.03% a year. By its holdings published by its issuer for Oct 9, 2026, 88% of the fund by weight is stocks the S&P 500 also holds, across 2,459 positions, with the top ten at 34.8%.

About SFLR

SFLR is actively managed and tracks no index. Over the year to Oct 9, 2026 it returned +9.9% with distributions reinvested. The prospectus expense ratio is 0.89% a year. By its holdings filed for Jul 31, 2026, 91% of the fund by weight is stocks the S&P 500 also holds, across 188 positions, with the top ten at 37.9%.

Questions people ask

Which returned more over the last year, ITOT or SFLR?
In the year to Oct 9, 2026, with distributions reinvested, ITOT returned +16.8% and SFLR +9.9%.
Which is cheaper, ITOT or SFLR?
ITOT is cheaper, by 0.86 percentage points a year. That is about $86 on $10,000 held for a year. Fees come from each fund's prospectus.
How much do ITOT and SFLR overlap with the S&P 500?
By their latest filed holdings, 88% of ITOT and 91% of SFLR by weight is stocks the S&P 500 already holds.
Other comparisons
ITOT vs JMOMITOT vs SPYXITOT vs USCLITOT vs IVVSFLR vs VIGSCHX vs SFLRSFLR vs VVSFLR vs SPYM
ITOT on its own →SFLR on its own →Hold both: look the portfolio through →Rankings →Standards and sources →
Where these figures came from
ITOT filings on SEC EDGAR ↗ITOT prospectus with the expense ratio (SEC) ↗iShares page for ITOT ↗SFLR filings on SEC EDGAR ↗SFLR prospectus with the expense ratio (SEC) ↗Innovator page for SFLR ↗

ETFIQ links to the documents behind every figure; a link is not an endorsement. A comparison is not a recommendation.

How this is computed

Overlap adds up the smaller of the two weights for each security both funds hold.

Cite this pageCitation, APA and Markdown

ETFIQ, ITOT against SFLR, data as of Oct 9, 2026. https://etfiq.com/compare/any/itot-vs-sflr

Open data

Free to use with attribution for figures ETFIQ computes; issuer data stays under its owner's terms.