The Innovator ETFs that took in the most
Over twelve months to Jul 2026, SFLR took in the most of 129 Innovator ETFs with SEC filings for every month, $1.1bn.
Coverage
Twelve-month list: 129 funds with SEC filings for every month to Jul 2026, 86.9% of the group’s net assets
Rank change
Against the last edition of this list: the previous trading day for 1W and 1M, the previous month for 12M. "new" means not in the top 25 last time
How these lists are built
Measure
Net flow: money in less money out, in dollars, over the window, leaving any round trip aside
12 months · Aug 2025 to Jul 2026
From SEC filings · 89 funds · the last month every filer has reportedFilings run about 60 days behind, so this list ends at the latest month every fund in the group has filed, printed in the heading and the title. Rank change is against last month’s edition.
| # | Fund | Name | Net flow | Share of assets | Rank change |
|---|---|---|---|---|---|
| 1 | SFLR | Innovator Equity Managed Floor ETF | +$1.1bn, off scale | · | same |
| 2 | QFLR | Innovator Nasdaq-100 Managed Floor ETF | +$178m | · | same |
| 3 | ZALT | Innovator U.S. Equity 10 Buffer ETF - Quarterly | +$164m | · | ▲ 5 |
| 4 | PJUN | Innovator U.S. Equity Power Buffer ETF - Jun | +$148m | · | ▼ 1 |
| 5 | PNOV | Innovator U.S. Equity Power Buffer ETF - Nov | +$124m | · | ▼ 1 |
| 6 | ACII | Innovator Index Autocallable Income Strategy ETF | +$120m | · | new |
| 7 | BJUN | Innovator U.S. Equity Buffer ETF - Jun | +$114m | · | ▼ 1 |
| 8 | PMAY | Innovator U.S. Equity Power Buffer ETF - May | +$111m | · | ▼ 3 |
| 9 | ZJUN | Innovator Equity Defined Protection ETF - 1 Yr June | +$108m | · | same |
| 10 | BFRZ | Innovator Equity Managed 100 Buffer ETF | +$98.7m | · | ▼ 3 |
| 11 | NJUN | Innovator Growth-100 Power Buffer ETF - Jun | +$96.8m | · | ▼ 1 |
| 12 | DDFO | Innovator Equity Dual Directional 15 Buffer ETF - Oct | +$92.6m | · | new |
| 13 | DDFL | Innovator Equity Dual Directional 15 Buffer ETF - Jul | +$75.2m | · | ▲ 1 |
| 14 | UMAY | Innovator U.S. Equity Ultra Buffer ETF - May | +$72.4m | · | ▼ 1 |
| 15 | UJUL | Innovator U.S. Equity Ultra Buffer ETF - Jul | +$64.6m | · | new |
| 16 | POCT | Innovator U.S. Equity Power Buffer ETF - Oct | +$64.3m | · | new |
| 17 | BMAY | Innovator U.S. Equity Buffer ETF - May | +$59.1m | · | same |
| 18 | RFLR | Innovator U.S. Small Cap Managed Floor ETF | +$58.7m | · | ▲ 1 |
| 19 | IJAN | Innovator Intl Developed Power Buffer ETF - Jan | +$56.7m | · | new |
| 20 | ZJAN | Innovator Equity Defined Protection ETF - 1 Yr January | +$55.5m | · | same |
| 21 | NNOV | Innovator Growth-100 Power Buffer ETF - Nov | +$54.6m | · | same |
| 22 | EJUL | Innovator Emerging Markets Power Buffer ETF - Jul | +$51.8m | · | new |
| 23 | IMAR | Innovator Intl Developed Power Buffer ETF - Mar | +$51.6m | · | ▼ 5 |
| 24 | ZNOV | Innovator Equity Defined Protection ETF - 1 Yr November | +$50.1m | · | ▼ 9 |
| 25 | ZMAY | Innovator Equity Defined Protection ETF - 1 Yr May | +$48.7m | · | ▼ 9 |
SEC Form N-PORT, item B.6, monthly, every fund with a filing for every month of the window.CSV
Other flow rankings
ETFIQ, The Innovator ETFs that took in the most, data as of Oct 8, 2026. https://etfiq.com/flows/rankings/issuer/innovator/inflows/
ETFIQ is an independent publisher and makes no recommendations; a rank is a sort of one published figure, not an opinion.