IPAY vs LATR: which is really different?

IPAY and LATR hold 27% of their weight in the same names. Amplify Digital Payments ETF and Corgi Buy Now Pay Later ETF.

57.6%
IPAY in the S&P 500
36.3%
LATR in the S&P 500
−18.3%
IPAY total return, 1 year
+4.0%
LATR total return, since launch
IPAY · 1 year to Sep 30, 202642% of its weight is outside the S&P 500
42% of its weight is outside the S&P 50058% of IPAY's weight is in S&P 500 companies and 42% is outside the index58%42%of its weight in S&P 500 companiesof its weight outside the S&P 500active share 98% · top ten 54% of the fund · 43 holdings filed Oct 1, 2026 · Nasdaq-100: 6% in42% of its weight is outside the S&P 50058% of IPAY's weight is in S&P 500 companies and 42% is outside the index58%42%in the S&P 500outsideactive share 98% · top ten 54% of the fund

58% of IPAY's weight is in S&P 500 companies and 42% is outside the index

LATR · 3 months to Sep 30, 202664% of its weight is outside the S&P 500
64% of its weight is outside the S&P 50036% of LATR's weight is in S&P 500 companies and 64% is outside the index36%64%of its weight in S&P 500 companiesof its weight outside the S&P 500active share 98% · top ten 62% of the fund · 22 holdings filed Sep 30, 2026 · Nasdaq-100: 14% in64% of its weight is outside the S&P 50036% of LATR's weight is in S&P 500 companies and 64% is outside the index36%64%inoutside the S&P 500active share 98% · top ten 62% of the fund

36% of LATR's weight is in S&P 500 companies and 64% is outside the index

ETFIQ Off-Index Score · LATR scores higherHow much of it is not the index it is sold as an alternative to?
0.1, the lowest in this set92.0, the highest

A percentile among the 375 thematic ETFs with a holdings filing. It is a position in a set, not a rating, and neither end of it is a recommendation. All thematic ETFs ranked by it → How it is computed →

What they hold in common

By the books each fund has filed, IPAY and LATR hold 27% of their money in the same securities at the same weight. Above 50%, holding both is close to holding one of them twice. Holdings dated Oct 1, 2026 and Sep 30, 2026.

half

27% in common

Positions both hold, largest shared weight first
Holding IPAY LATR
Visa Inc 6.51% 11.56%
Mastercard Inc 6.38% 11.14%
Affirm Holdings Inc 4.53% 5.22%
Block Inc 4.51% 4.62%
PayPal Holdings Inc 5.73% 4.46%
Marqeta Inc 0.69% 3.62%
Only in IPAY
American Express Co 6.08%
Capital One Financial Corp 5.95%
Coinbase Global Inc 5.04%
Corpay Inc 4.70%
Wise Group PLC 4.49%
Global Payments Inc 4.40%
Fiserv Inc 4.33%
Fidelity National Information Services Inc 4.01%
Only in LATR
Shopify Inc 5.71%
Sea Ltd 5.51%
Bread Financial Holdings Inc 4.53%
Synchrony Financial 4.51%
Sezzle Inc 4.50%
NU Holdings Ltd/Cayman Islands 4.22%
MercadoLibre Inc 4.07%
Kaspi.KZ JSC 4.06%

Weight overlap is an ETFIQ calculation: for every security both funds hold, the smaller of the two weights, summed.

27% of the two portfolios are the same securities at the same weight.

Performance, window by window

Total returnvs the S&P 500vs the Nasdaq-100
WindowIPAYLATRIPAYLATRIPAYLATR
3 months−2.6%−8.2%−5.1 pts−10.7 pts−4.7 pts−10.3 pts
6 months+8.9%not published−8.1 ptsnot published−18.0 ptsnot published
1 year−18.3%not published−34.0 ptsnot published−42.1 ptsnot published
3 years+20.2%not published−64.8 ptsnot published−89.8 ptsnot published
Since launch
IPAY Jul 2015 · LATR May 2026
+85.9%+4.0%−246.5 pts−0.5 pts−532.1 pts−2.5 pts

IPAY and LATR over each window. Every figure is an ETFIQ calculation with distributions reinvested. Source: ETFIQ. Open the live comparison on ETFIQ →

On the same fields

IPAY
Amplify Digital Payments ETF · Holds 43 stocks in fintech and digital payments, 58% of its weight in S&P 500 companies
LATR
Corgi Buy Now Pay Later ETF · Holds 22 stocks in fintech and digital payments, 36% of its weight in S&P 500 companies
Issuer Amplify Corgi
Theme Fintech and digital payments Fintech and digital payments
In the S&P 500 57.6% 36.3%
Active share vs the S&P 500 97.7% 98.3%
In the Nasdaq-100 5.7% 14.2%
Holdings 43 22
Top ten, share of the fund 53.9% 61.7%
Expense ratio 0.75% 0.35%
Fee for the differing part 0.77% 0.36%
Total return, 1 year −18.3% +4.0% (since launch on May 6, 2026)
vs the S&P 500 −34.0 pts −0.5 pts
vs the Nasdaq-100 −42.1 pts −2.5 pts
Below its high −35.6% −12.8%
Net assets $146m $891,314

IPAY and LATR on the same fields, as of Sep 30, 2026. Source: ETFIQ.

IPAY in plain words

By weight, 58% of IPAY's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 98%. The top ten holdings are 54% of the fund across 43 positions, as published by its issuer for Oct 1, 2026. Over the year to Sep 30, 2026 the fund returned −18.3% with distributions reinvested against +15.7% for the S&P 500, so a holder was behind by 34.0 pts. It sits 35.6% below its all-time high of Apr 28, 2021.

LATR in plain words

By weight, 36% of LATR's portfolio is stocks that are also in the S&P 500; its active share against the S&P 500 is 98%. The top ten holdings are 62% of the fund across 22 positions, as published by its issuer for Sep 30, 2026. Since it launched on May 6, 2026 the fund returned +4.0% with distributions reinvested against +4.5% for the S&P 500, so a holder was about even. It sits 12.8% below its all-time high of Aug 5, 2026.

Questions people ask

Do IPAY and LATR hold the same stocks?
By their latest filings, 27% of their books are the same securities at the same weight, which is a meaningful overlap. Overlap is the sum of the smaller weight of every security they share.
Which is more different from the S&P 500, IPAY or LATR?
IPAY has 58% of its weight in S&P 500 names and LATR has 36%, so LATR differs more from the index.
Which is cheaper, IPAY or LATR?
IPAY charges 0.75% a year and LATR charges 0.35%, so LATR is cheaper. Fees come from each fund's prospectus.
Cite this page

ETFIQ, IPAY against LATR, data as of Sep 30, 2026. https://etfiq.com/compare/themes/ipay-vs-latr

Open data

Free to use with attribution. Every figure is calculated from a named public source; the method is at etfiq.com/methodology.