SFLR vs VIG: Differences, Returns & Fees

SFLR and VIG hold 39% of their weight in the same names, and VIG returned +12.0% over the year. Net assets: $2.3bn on Oct 9, 2026 for Innovator Equity Managed Floor ETF, and $109.1bn on Sep 30, 2026 for Vanguard Div Appreciation ETF.

VIG costs 0.85 points a year less; their one-year returns differ by 2.1 points; VIG is far larger, $130.9bn against $2.1bn.

SFLR vs VIG: Differences, Returns & Fees
SFLRVIG
Expense ratio0.89%0.04%
Net assets, as of Jul 31, 2026$2.1bn$130.9bn
Total return, 1 year+9.9%+12.0%
What it tracksNo index, actively managedS&P U.S. Dividend Growers Index
Holdings in common39%
Top ten holdings, share of the fund37.9%33.5%

Holdings in common uses holdings dated Jul 31, 2026 and Aug 31, 2026.

+9.9%
SFLR total return, 1 year
+12.0%
VIG total return, 1 year
0.89%
SFLR expense ratio
0.04%
VIG expense ratio

What they hold in common

By the books each fund has filed, SFLR and VIG hold 39% of their money in the same securities at the same weight. Above 50%, holding both is close to holding one of them twice. Holdings dated Jul 31, 2026 and Aug 31, 2026.

half

39% in common

Positions both hold, largest shared weight first
Holding SFLR VIG
Microsoft Corp 4.96% 4.67%
Apple Inc 7.04% 4.50%
Broadcom Inc 2.96% 4.34%
JPMorgan Chase & Co 1.80% 4.07%
Eli Lilly & Co 1.70% 3.90%
Johnson & Johnson 1.34% 2.73%
Visa Inc 1.21% 2.50%
Cisco Systems Inc 1.15% 1.86%
ExxonMobil Holdings Corp 1.12% 2.84%
Walmart Inc 0.95% 1.96%
AbbVie Inc 0.95% 1.93%
Mastercard Inc 0.95% 2.03%
Only in SFLR
NVIDIA Corp 7.35%
Amazon.com Inc 4.19%
Alphabet Inc 3.27%
Alphabet Inc 2.83%
Meta Platforms Inc 1.78%
Micron Technology Inc 1.74%
Advanced Micro Devices Inc 1.48%
Tesla Inc 1.39%
Only in VIG
Goldman Sachs Group Inc/The 1.21%
Texas Instruments Inc 1.01%
Amphenol Corp 0.83%
Abbott Laboratories 0.82%
PepsiCo Inc 0.82%
Gilead Sciences Inc 0.78%
QUALCOMM Inc 0.77%
Union Pacific Corp 0.76%

Check overlap with more funds →

On the same fields

SFLR
Innovator Equity Managed Floor ETF
VIG
Vanguard Div Appreciation ETF
Where it sits Stock ETF Stock ETF
What it is Actively managed Tracks an index of Dividend growth
Total return, 1 year +9.9% +12.0%
Expense ratio 0.89% 0.04%
Already in the S&P 500 90.9% 92.6%
Holdings 188 335
Net assets, SFLR as of Oct 9, 2026 and VIG as of Sep 30, 2026 $2.3bn $109.1bn

SFLR and VIG on the fields both publish, as of Oct 9, 2026. Source: ETFIQ.

About SFLR

SFLR is actively managed and tracks no index. Over the year to Oct 9, 2026 it returned +9.9% with distributions reinvested. The prospectus expense ratio is 0.89% a year. By its holdings filed for Jul 31, 2026, 91% of the fund by weight is stocks the S&P 500 also holds, across 188 positions, with the top ten at 37.9%.

About VIG

VIG tracks an index of Dividend growth. Over the year to Oct 9, 2026 it returned +12.0% with distributions reinvested. The prospectus expense ratio is 0.04% a year. By its holdings published by its issuer as of Aug 31, 2026, 93% of the fund by weight is stocks the S&P 500 also holds, across 335 positions, with the top ten at 33.5%.

Questions people ask

Which returned more over the last year, SFLR or VIG?
In the year to Oct 9, 2026, with distributions reinvested, SFLR returned +9.9% and VIG +12.0%.
Which is cheaper, SFLR or VIG?
VIG is cheaper, by 0.85 percentage points a year. That is about $85 on $10,000 held for a year. Fees come from each fund's prospectus.
How much do SFLR and VIG overlap with the S&P 500?
By their latest filed holdings, 91% of SFLR and 93% of VIG by weight is stocks the S&P 500 already holds.
Cite this pageCitation, APA and Markdown

ETFIQ, SFLR against VIG, data as of Oct 9, 2026. https://etfiq.com/compare/any/sflr-vs-vig

Open data

Free to use with attribution for figures ETFIQ computes; issuer data stays under its owner's terms.