Data as of Oct 28, 2026.
NOBL vs VTI: Differences, Returns & Fees
Over the year to Oct 28, 2026, NOBL returned +15.5% to VTI's +13.5%; 9% of their weight is in the same names.
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Net assets: $11.6bn on Oct 28, 2026 for ProShares S&P 500 Dividend Aristocrats ETF, and $689.2bn on Sep 30, 2026 for Vanguard Morningstar Total Stock Market ETF.
Pair scorecard
VTI costs 0.32 points a year less; their one-year returns differ by 2.0 points; VTI is far larger, $689.2bn against $10.9bn.
| Measure | NOBL | VTI |
|---|---|---|
| Return | ||
| Total return, 1 year | +15.5% | +13.5% |
| Benchmark | ||
| What it tracks | S&P 500 Dividend Aristocrats Index | Morningstar US Total Market Index |
| Cost and size | ||
| Expense ratio | 0.35% | 0.03% |
| Net assets, as of Sep 30, 2026 | $10.9bn | $689.2bn |
| Holdings | ||
| Holdings in common | 9% | |
| Top ten holdings, share of the fund | 17.0% | 34.7% |
Holdings in common uses holdings dated Sep 30, 2026 and Oct 27, 2026. Method
Risk and return
Oct 18, 2013 to Oct 23, 2026 · 679 weekly returnsVTI returned more: +409.2% to +264.8%. NOBL swung slightly less: 15.4% to 16.5%. NOBL fell slightly less at its worst: −31.7% to −32.9%.
Full scorecard
9 measures, with how each is measured Open ↓
| Measure | NOBL | VTI | Edge | How it is measured |
|---|---|---|---|---|
| Return | ||||
| Total return | +264.8% | +409.2% | VTI | Price change plus distributions, reinvested. |
| Annualized | +10.4% | +13.3% | VTI | Total return as a yearly rate. |
| Price return | +179.1% | +310.1% | VTI | Price change alone, distributions left out. |
| Risk | ||||
| Volatility | 15.4% | 16.5% | NOBL (slight) | Spread of weekly returns, annualized. Lower is steadier. |
| Downside deviation | 10.8% | 11.4% | NOBL (slight) | Like volatility, counting only weeks below the Treasury bill rate. |
| Max drawdown | −31.7% | −32.9% | NOBL (slight) | Deepest fall from a high to the low after it. |
| Risk-adjusted | ||||
| Sharpe | 0.59 | 0.72 | VTI | Return above Treasury bills per unit of volatility. |
| Sortino | 0.84 | 1.04 | VTI | Return above Treasury bills per unit of downside deviation. |
| Calmar | 0.33 | 0.40 | VTI | Annualized return divided by the max drawdown. |
Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records, 679 weekly returns. Cash rate: the 13-week Treasury bill.
What they share
By the books each fund has filed, NOBL and VTI hold 9% of their money in the same securities at the same weight. Holdings dated Sep 30, 2026 and Oct 27, 2026.
half
9% in common
Only in one fund ↓
Side by side
NOBL and VTI on the fields both publish, as of Oct 28, 2026. Source: ETFIQ.
NOBL and VTI do different jobs. What does each one do in a portfolio?
- What each follows. NOBL follows S&P 500 Dividend Aristocrats Index and VTI follows Morningstar US Total Market Index.
- Holdings in common. 9% of the weight is in the same securities (holdings dated Oct 27, 2026 and Sep 30, 2026).
- One-year total return. Over 1 year to Oct 28, 2026 NOBL returned +15.5% and VTI +13.5% with distributions reinvested, a gap of 2.0 points.
Data as of Oct 28, 2026.
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NOBL
NOBL tracks the S&P 500 Dividend Aristocrats. Over the year to Oct 28, 2026 it returned +15.5% with distributions reinvested. The prospectus expense ratio is 0.35% a year. By its holdings published by its issuer for Oct 27, 2026, 98% of the fund by weight is stocks the S&P 500 also holds, across 69 positions, with the top ten at 17.0%.
VTI
VTI tracks an index of US total market. Over the year to Oct 28, 2026 it returned +13.5% with distributions reinvested. The prospectus expense ratio is 0.03% a year. By its holdings published by its issuer as of Sep 30, 2026, 88% of the fund by weight is stocks the S&P 500 also holds, across 3,521 positions, with the top ten at 34.7%.
Questions people ask
- Which returned more over the last year, NOBL or VTI?
- In the year to Oct 28, 2026, with distributions reinvested, NOBL returned +15.5% and VTI +13.5%.
- Which is cheaper, NOBL or VTI?
- VTI is cheaper, by 0.32 percentage points a year. That is about $32 on $10,000 held for a year. Fees come from each fund's prospectus.
Links are sources, not endorsements. A comparison is not a recommendation.
How this is computed
Overlap adds up the smaller of the two weights for each security both funds hold.
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ETFIQ, NOBL against VTI, data as of Oct 28, 2026. https://etfiq.com/compare/any/nobl-vs-vti
ETFIQ. (Oct 28, 2026). NOBL against VTI. Retrieved from https://etfiq.com/compare/any/nobl-vs-vti
[NOBL against VTI (ETFIQ, Oct 28, 2026)](https://etfiq.com/compare/any/nobl-vs-vti)
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