NOBL vs SDOG: how they differ
NOBL and SDOG hold 12% of their weight in the same names, and SDOG returned +20.4% over the year. ProShares S&P 500 Dividend Aristocrats ETF and ALPS Sector Dividend Dogs ETF.
NOBL costs 0.01 points a year less; their one-year returns differ by 10.6 points; NOBL is 8.1 times larger.
| NOBL | SDOG | |
|---|---|---|
| Expense ratio | 0.35% | 0.36% |
| Net assets, NOBL as of Oct 9, 2026 and SDOG as of May 31, 2026 | $11.2bn | $1.4bn |
| Total return, 1 year | +9.8% | +20.4% |
| Holdings in common | 12% | |
| Nasdaq-100, total return, 1 year | +23.6% | |
| Top ten holdings, share of the fund | 16.7% | 26.2% |
| Below its high | 6.3%, high on Aug 24, 2026 | 6.5%, high on Aug 19, 2026 |
Holdings in common uses holdings dated May 31, 2026 and Oct 9, 2026.
What they hold in common
By the books each fund has filed, NOBL and SDOG hold 12% of their money in the same securities at the same weight. Above 50%, holding both is close to holding one of them twice. Holdings dated May 31, 2026 and Oct 9, 2026.
half
12% in common
On the same fields
NOBL and SDOG on the fields both publish, as of Oct 9, 2026. Source: ETFIQ.
NOBL in plain words
NOBL tracks the S&P 500 Dividend Aristocrats. Over the year to Oct 9, 2026 it returned +9.8% with distributions reinvested, against +17.3% for the S&P 500 and +23.6% for the Nasdaq-100. The prospectus expense ratio is 0.35% a year. By its holdings published by its issuer for Oct 9, 2026, 100% of the fund by weight is stocks the S&P 500 also holds, across 69 positions, with the top ten at 16.7%. It sat 6.3% below its high of Aug 24, 2026 on Oct 9, 2026.
SDOG in plain words
SDOG tracks an index. Over the year to Oct 9, 2026 it returned +20.4% with distributions reinvested, against +17.3% for the S&P 500 and +23.6% for the Nasdaq-100. The prospectus expense ratio is 0.36% a year. By its holdings filed for May 31, 2026, 98% of the fund by weight is stocks the S&P 500 also holds, across 50 positions, with the top ten at 26.2%. It sat 6.5% below its high of Aug 19, 2026 on Oct 9, 2026.
Questions people ask
- Which returned more over the last year, NOBL or SDOG?
- In the year to Oct 9, 2026, with distributions reinvested, NOBL returned +9.8% and SDOG +20.4%.
- Which is cheaper, NOBL or SDOG?
- NOBL is cheaper, by 0.01 percentage points a year. On $10,000 held for a year that difference is about $1. Fees come from each fund's prospectus.
ETFIQ links to the documents behind every figure; a link is not an endorsement. A comparison is not a recommendation.
How this is computed
Weight overlap is an ETFIQ calculation: for every security both funds hold, the smaller of the two weights, summed.
ETFIQ, NOBL against SDOG, data as of Oct 9, 2026. https://etfiq.com/compare/any/nobl-vs-sdog
ETFIQ. (Oct 9, 2026). NOBL against SDOG. Retrieved from https://etfiq.com/compare/any/nobl-vs-sdog
[NOBL against SDOG (ETFIQ, Oct 9, 2026)](https://etfiq.com/compare/any/nobl-vs-sdog)
Free to use with attribution for figures ETFIQ computes; issuer data stays under its owner's terms.