Guide to ETFs
J.P. Morgan Asset Management's October 2026 Guide to ETFs counts 5,677 U.S. ETFs holding $16.3 Tn, with data through September 30, 2026.
What it says
Figures as stated by J.P. Morgan Asset Management, Oct 15, 2026- J.P. Morgan Asset Management finds active ETFs have drawn about 36% of all ETF flows in 2026, and 2025 active inflows were over 18x those of 2019.J.P. Morgan AM, p. 13
- J.P. Morgan Asset Management projects U.S. ETF assets will near $25 trillion by 2030, with scenarios built on 10% to 15% compound annual growth.J.P. Morgan AM, p. 6
- J.P. Morgan Asset Management notes that 6% of equity ETFs paid a capital gain in 2025, versus 62% of equity mutual funds.J.P. Morgan AM, p. 8
- J.P. Morgan Asset Management estimates the U.S. makes up about 70% of a worldwide ETF market of $23.7 Tn spread over roughly 16,000 funds.J.P. Morgan AM, p. 3
The ETFIQ take
ETFIQ data to Oct 20, 2026 · the 746 of 4,807 ETFs ETFIQ covers with a daily figure, Sep 21, 2026 to Oct 20, 2026J.P. Morgan Asset Management reports 5,677 U.S. ETFs holding $16.3 Tn in assets, with data through September 30, 2026. From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs.
+$127.9bnnet flow, Sep 21, 2026 to Oct 20, 2026, summed over the 746 of 4,807 ETFs ETFIQ covers with a daily figureOct 20, 2026 · ETFIQ →+$461.8bnnet flow, Jan 2, 2026 to Oct 20, 2026, summed over the 713 of 4,807 ETFs ETFIQ covers with a daily figureOct 20, 2026 · ETFIQ →+$90.1bnnet flow into stock ETFs, Sep 21, 2026 to Oct 20, 2026, over the 322 of 1,739 with a daily figureOct 20, 2026 · ETFIQ →+$35.7bnnet flow into bond ETFs, Sep 21, 2026 to Oct 20, 2026, over the 204 of 833 with a daily figureOct 20, 2026 · ETFIQ →
Paper: U.S. and global ETF market, through September 30, 2026. ETFIQ: the 746 of 4,807 ETFs ETFIQ covers with a daily figure, Sep 21, 2026 to Oct 20, 2026. Net flow is the change in shares outstanding times the day’s NAV, summed over the days in the window, for the funds with a daily figure. The two sets and windows differ; the figures are stated, not reconciled.MethodData
Related ETFs
The largest ETFs ETFIQ covers, by net assetsVOOVanguard S&P 500 ETF+16.5%IVViShares Core S&P 500 ETF+16.5%SPYSPDR S&P 500 ETF Trust+16.4%VTIVanguard Morningstar Total Stock Market ETF+15.9%QQQInvesco QQQ Trust, Series 1+19.2%VUGVanguard Morningstar Growth ETF+11.2%
Figure: total return, 1 year, to Oct 21, 2026, from each fund’s page. All 4,807 ETFs in the screener →
Related papers
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Release: Active and Index Investing, August 2026Sep 30, 2026 · ETFIQ takeQuestions people ask
What does the J.P. Morgan Asset Management paper conclude?
J.P. Morgan Asset Management's October 2026 Guide to ETFs counts 5,677 U.S. ETFs holding $16.3 Tn, with data through September 30, 2026. The paper’s own words are at the link above.
What does ETFIQ’s data show on the same question?
From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs. ETFIQ states both figures and does not reconcile them.
What is an ETF’s net flow?
The change in its shares outstanding times its net asset value, summed over the days of a window: money in less money out. More on this →
Where can I read “Guide to ETFs”?
On J.P. Morgan Asset Management’s own site. ETFIQ summarizes the paper and does not host it. J.P. Morgan Asset Management’s page ↗
Cite this pageCitation, APA and Markdown
ETFIQ, Guide to ETFs (J.P. Morgan Asset Management), summary and ETFIQ take, as of Oct 21, 2026. https://etfiq.com/research/library/j-p-morgan-asset-management-guide-to-etfs/
Summary by ETFIQ. ETFIQ is not affiliated with J.P. Morgan Asset Management; logos identify the source.