LOGO · Alpha Brands Consumption Leaders ETF

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$20.19
+0.7% · 1 day, price
IQ’s readingComputed nightly from ETFIQ data. Not written live.

LOGO is actively managed and returned −5.3% over the past year.

Equity fund · Actively managedExpense ratio 0.69%Fund assets $34m net assets, latest filing (Jun 30, 2026)First traded May 28, 2025Benchmark S&P 500 TR, measured by VOO, which tracks the same indexSEC filings ↗

LOGO returned −5.3% over the year to Nov 4, 2026, charges 0.69% a year and holds $34m in net assets on Jun 30, 2026.

Promise check: Not measuredIt names no index it tracks.

LOGO risk and return scorecard

vs VOO · Jun 2025 to Oct 2026 · 73 weekly returns · dividend-adjusted

Short history · 17 months
LOGO −2.4%, VOO +28.4%, Jun 2025 to Oct 2026, distributions reinvested.
Return
MeasureLOGOVOOEdge
Total return−2.4%+28.4%VOO
Annualized−1.7%+19.5%VOO
Price return−2.4%+26.2%VOO
Risk
MeasureLOGOVOOEdge
Volatility14.3%11.6%VOO
Max drawdown−18.1%−8.4%VOO
Upside capture74.8%100.0%VOO
Downside capture130.8%100.0%VOO
Risk-adjusted
MeasureLOGOVOOEdge
Sharpe ratio−0.321.26VOO
Sortino ratio−0.472.18VOO
Alpha vs VOO
MeasureLOGOVOOEdge
Alpha, a year−20.7%VOO
Alpha t-stat−3.70
Beta to VOO1.101.00Higher beta

Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records; risk-free rate: U.S. Treasury, Daily Treasury Bill Rates, 13-week coupon equivalent Method · Data

What you earned

LOGO −1.1%, VOO −1.1%: total return over one month to Nov 4, 2026.
LOGO−1.1%
VOO−1.1%
LOGO −4.0%, VOO −0.1%: total return over three months to Nov 4, 2026.
LOGO−4.0%
VOO−0.1%
LOGO −3.3%, VOO +5.0%: total return over six months to Nov 4, 2026.
LOGO−3.3%
VOO+5.0%
LOGO −3.7%, VOO +13.4%: total return over the year to Nov 4, 2026.
LOGO−3.7%
VOO+13.4%
LOGO −5.3%, VOO +14.8%: total return over one year to Nov 4, 2026.
LOGO−5.3%
VOO+14.8%
LOGO +1.4%, VOO +32.8%: total return since launch to Nov 4, 2026.
LOGO+1.4%
VOO+32.8%

How concentrated, and what does it cost?

No index, actively managed
−5.3%
Total return, 1 year
0.69%
Expense ratio
50
Holdings
−10.2%
Below its high
Sector mix
Cost against like funds

More on LOGO

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Price, 1 year

$20.19+0.7%1 day, priceClose, Nov 4, 2026

Price only. No distribution was paid over these days, so total return is the same. Computed by ETFIQ from Tiingo daily prices.

Source: Tiingo end-of-day prices. Data as of Nov 4, 2026. Updated every trading night. Report a data error

Points (pts) are percentage points.

LOGO returns by window: total return, cash paid and price change
WindowTotal returnBenchmark (VOO)Gap to VOO
1M Oct 5 – Nov 4, 2026−1.1%−1.1%0.0 pts
3M Aug 5 – Nov 4, 2026−4.0%−0.1%−3.9 pts
6M May 6 – Nov 4, 2026−3.3%+5.0%−8.3 pts
YTD Dec 31, 2025 – Nov 4, 2026−3.7%+13.4%−17.1 pts
1Y Nov 4, 2025 – Nov 4, 2026−5.3%+14.8%−20.1 pts
Since launch May 28, 2025 – Nov 4, 2026+1.4%+32.8%−31.4 pts
Since launch, annualised May 28, 2025 – Nov 4, 2026+1.0%––

Total returns, distributions reinvested. Listed May 2025: no 3 years windows.

Source: Tiingo end-of-day prices, with distributions reinvested.

LOGO key stats

52-week high, daily closes to Nov 4, 2026 (ETFIQ)$21.48 on Aug 13, 2026
52-week low, daily closes to Nov 4, 2026 (ETFIQ)$18.37 on Mar 30, 2026
Close on Nov 4, 2026, within that range (ETFIQ)$20.19, 59% of the way from the low to the high
Holdings50
Top ten weight35.9%
Range, beta and R-squared computed by ETFIQ from Tiingo daily prices.

Trading

as of Nov 4, 2026
Trading · LOGOas of Nov 4, 2026
·
Not scored1 of 6 measured · Nov 4, 2026
0 · Hard to tradeIQ Liquidity Score100 · Trades like a giant
Cost for your order · one way, half its 30-day median spread
How to tradeSpread not read.
Full trading page: components, premium history, dealers →

LOGO for holders outside the US

US tax withheld on dividends, no treaty30%
Treaty rates on dividends (IRS table, read Oct 30, 2026)65 countries, 10% to 30%
LOGO interest-related and short-term gain dividendsnot read by ETFIQ
US estate tax filing threshold, non-resident holders$60,000
Share classDistributing

LOGO is a US fund. Stock of US corporations counts as US property for a non-resident's estate. Facts from the IRS, not tax advice. How withholding and treaties work
Download all holdings

LOGO top ten by weight, 35.9% of the fund, of its 50 equity positions, from the holdings filed for Jun 30, 2026. Source: the fund’s SEC filing.

TSMC TSM 4.48%
Eli Lilly & Co LLY 4.33%
Broadcom Inc AVGO 4.11%
NVIDIA Corp NVDA 4.06%
Netflix Inc NFLX 3.19%
MercadoLibre Inc MELI 3.07%
Visa Inc V 3.06%
Amazon.com Inc AMZN 2.94%

Source: Holdings filing (SEC Form N-PORT). Data as of Jun 30, 2026. Updated when the fund files its next report.

About LOGO

What it tracksNo index, actively managed
Fund typeEquity fund
Category (ETFIQ)Stocks · U.S. large-cap growth
Expense ratio (485BPOS XBRL, Apr 27, 2026)0.69%
Price$20.19
First tradedMay 28, 2025
Net assets (SEC filing, whole fund, as filed for Jun 30, 2026)$34mReport
Benchmark (ETFIQ, from its filings)S&P 500 TR, measured by VOO, which tracks the same indexReport
Benchmark named inits shareholder report, N-CSR, Mar 6, 2026
LOGO, 1 year to Nov 4, 2026−5.3%
VOO, the same days+14.8%
Against its benchmark, 1 year (ETFIQ)−20.1 pts
Below its high (ETFIQ)−10.2%
Holdings50
Top ten weight35.9%
Cash, not in the top ten0.0%
Holdings as of (SEC N-PORT)Jun 30, 2026
Already in the S&P 500, by weight (ETFIQ)72.2%
Active share vs the S&P 500 (ETFIQ)73.8%
Already in the Nasdaq-100, by weight (ETFIQ)39.1%
IQ Investment Committee on LOGO

12 seats on LOGO, as of Nov 4, 2026: 4 Mixed, 8 Challenges.

In the tradition ofJohn BogleBogle-style Low CostMixed
In the tradition ofBenjamin GrahamGraham-style Margin of SafetyChallenges
In the tradition ofWarren Buffett & Charlie MungerBuffett & Munger-style QualityMixed
In the tradition ofPeter LynchLynch-style Growth at a Reasonable PriceChallenges
In the tradition ofJohn TempletonTempleton-style Global ContrarianChallenges
In the tradition ofRay DalioDalio-style All-WeatherChallenges
In the tradition ofHoward MarksMarks-style Cycles & RiskChallenges
In the tradition ofStanley DruckenmillerDruckenmiller-style Macro & LiquidityChallenges
In the tradition ofDavid SwensenSwensen-style DiversificationMixed
In the tradition ofCathie WoodWood-style Disruptive InnovationChallenges
In the tradition ofJesse LivermoreLivermore-style Trend FollowingMixed
Uses ETFIQ’s measuresThe ETFIQ SkepticETFIQ’s own seatChallenges
Put LOGO to the committee →See all seats →No investor named is affiliated with or endorses ETFIQ. Not investment advice.

Questions people ask about LOGO

How has LOGO performed?
Over the year to Nov 4, 2026, LOGO returned −5.3% with distributions reinvested, against +14.8% for the S&P 500.
What does LOGO cost?
The prospectus expense ratio is 0.69% a year.
What does LOGO hold?
50 positions as filed for Jun 30, 2026, with the top ten at 35.9% of the fund. 72% of its weight is in stocks the S&P 500 also holds.
How far is LOGO below its high?
10.2% below its high of Sep 22, 2025, measured on the reinvested series to Nov 4, 2026.
Sources and dates
Prices, LOGO and Benchmark (VOO)Tiingo end-of-day · Nov 4, 2026
Net assets, $34mSEC filing, whole fund · Jun 30, 2026

Links are sources, not endorsements.

Cite this pageCitation, APA and Markdown

ETFIQ, LOGO, stock fund, data as of Nov 4, 2026. https://etfiq.com/funds/logo

Free to use with attribution for data ETFIQ computes; issuer data stays under its owner's terms. The underlying files are at Open data.

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LOGO: LOGO over 1 year: total return −5.3%, its benchmark S&P 500 TR through VOO +14.8%, −20.1 pts. Data to Nov 4, 2026.
<figure style="margin:0;max-width:640px">
<iframe src="https://etfiq.com/embed/core/logo/" title="LOGO: LOGO over 1 year: total return −5.3%, its benchmark S&amp;P 500 TR through VOO +14.8%, −20.1 pts. Data to Nov 4, 2026." width="640" height="370" loading="lazy" style="border:0;max-width:100%;width:100%"></iframe>
<figcaption style="font:13px/1.5 sans-serif">LOGO: LOGO over 1 year: total return −5.3%, its benchmark S&amp;P 500 TR through VOO +14.8%, −20.1 pts. Data to Nov 4, 2026. Data: <a href="https://etfiq.com/funds/logo">ETFIQ</a></figcaption>
</figure>

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