Data as of Oct 28, 2026.

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Across categories

BMAR vs VOO: Differences, Returns & Fees

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Over the year to Oct 28, 2026, BMAR returned +14.0% to VOO's +13.7%, and VOO charges 0.03% to BMAR's 0.79%.

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Net assets: $203m on Oct 28, 2026 for Innovator U.S. Equity Buffer ETF - Mar, and $1.0tn on Sep 30, 2026 for Vanguard S&P 500 ETF.

At a glance
+14.0%
BMAR total return, 1 year
+13.7%
VOO total return, 1 year
0.79%
BMAR expense ratio
0.03%
VOO expense ratio

Pair scorecard

VOO costs 0.76 points a year less; their one-year returns differ by 0.3 points.

BMAR vs VOO: Differences, Returns & Fees
MeasureBMARVOO
Return
Total return, 1 year+14.0%+13.7%
Drawdown
Index fall to the buffer11.1%
Fund price fall to the buffer9.6%
Benchmark
What it tracksSPYS&P 500 Index
The outcome period
Room to the cap5.8%
Buffer left, in index points9.0% of 9.0%
Days left in the period123
Period endsFeb 28, 2027
Cost and size
Expense ratio0.79%0.03%
Net assets, BMAR as of Oct 28, 2026 and VOO as of Sep 30, 2026$203m$1.0tn
Holdings
Holdings in commonnot published
In the S&P 500, by weight100%
Top ten holdings, share of the fund39.1%

Method

Side by side

BMAR Innovator U.S. Equity Buffer ETF - Mar VOO Vanguard S&P 500 ETF
Where it sits Buffer ETF Stock ETF
What it is Defined outcome, 9% on SPY Tracks the S&P 500
Total return, 1 year +14.0% +13.7%
Its benchmark over the same days +12.4% (SPY) +13.7% (IVV)
Gap to its benchmark +1.6 pts vs SPY 0.0 pts vs IVV
Expense ratio 0.79% 0.03%
Holdings not read by ETFIQ 507
Net assets, BMAR as of Oct 28, 2026 and VOO as of Sep 30, 2026 $203m $1.0tn

BMAR and VOO on the fields both publish, as of Oct 28, 2026. Source: ETFIQ.

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About each fund
BMAR

From its price on Oct 28, 2026, the fund can gain about 5.8% more before it reaches its cap. The fund's price can fall 9.6% from here before the buffer starts absorbing losses, by the issuer's number. In index terms, SPY can fall 11.1% from today's level to the point where the buffer begins. Protection left, in index points: 9.0% of the 9.0% buffer still sits below today's SPY level. 123 days remained on Oct 28, 2026. On Feb 28, 2027 the period ends and a new cap is set.

VOO

VOO tracks the S&P 500. Over the year to Oct 28, 2026 it returned +13.7% with distributions reinvested, against +13.7% for its benchmark, the S&P 500 Index. The prospectus expense ratio is 0.03% a year. By its holdings published by its issuer as of Sep 30, 2026, 100% of the fund by weight is stocks the S&P 500 also holds, across 507 positions, with the top ten at 39.1%.

Questions people ask

Are BMAR and VOO in the same category?
BMAR is a buffer ETF and VOO is a stock ETF, so they do different jobs. The table compares what both publish: return, cost and holdings.
Which returned more over the last year, BMAR or VOO?
In the year to Oct 28, 2026, with distributions reinvested, BMAR returned +14.0% and VOO +13.7%.
Which is cheaper, BMAR or VOO?
VOO is cheaper, by 0.76 percentage points a year. That is about $76 on $10,000 held for a year. Fees come from each fund's prospectus.
Other comparisons
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ETFIQ, BMAR against VOO, data as of Oct 28, 2026. https://etfiq.com/compare/any/bmar-vs-voo

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