Data as of Oct 28, 2026.

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NOBL vs VIG: Differences, Returns & Fees

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Over the year to Oct 28, 2026, NOBL returned +15.5% to VIG's +13.9%; 23% of their weight is in the same names.

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Net assets: $11.6bn on Oct 28, 2026 for ProShares S&P 500 Dividend Aristocrats ETF, and $109.1bn on Sep 30, 2026 for Vanguard Div Appreciation ETF.

At a glance
+15.5%
NOBL total return, 1 year
+13.9%
VIG total return, 1 year
0.35%
NOBL expense ratio
0.04%
VIG expense ratio

Pair scorecard

VIG costs 0.31 points a year less; their one-year returns differ by 1.6 points; VIG is 10.0 times larger.

NOBL vs VIG: Differences, Returns & Fees
MeasureNOBLVIG
Return
Total return, 1 year+15.5%+13.9%
Benchmark
What it tracksS&P 500 Dividend Aristocrats IndexS&P U.S. Dividend Growers Index
Cost and size
Expense ratio0.35%0.04%
Net assets, as of Sep 30, 2026$10.9bn$109.1bn
Holdings
Holdings in common23%
Top ten holdings, share of the fund17.0%34.5%

Holdings in common uses holdings dated Sep 30, 2026 and Oct 27, 2026. Method

Risk and return

Oct 18, 2013 to Oct 23, 2026 · 679 weekly returns
NOBL VIG
Return
Total return edge VIG +264.8% +336.0%
Annualized edge VIG +10.4% +11.9%
Price return edge VIG +179.1% +238.9%
Risk
Volatility edge VIG (slight) 15.4% 14.5%
Max drawdown edge VIG (slight) −31.7% −28.7%
Risk-adjusted
Sharpe edge VIG 0.59 0.72
Sortino edge VIG 0.84 1.02
Calmar edge VIG 0.33 0.42
Reading

VIG returned more: +336.0% to +264.8%. VIG swung slightly less: 14.5% to 15.4%. VIG fell slightly less at its worst: −28.7% to −31.7%.

Full scorecard

9 measures, with how each is measured
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Risk and return: NOBL vs VIG: Differences, Returns & Fees
MeasureNOBLVIGEdgeHow it is measured
Return
Total return+264.8%+336.0%VIGPrice change plus distributions, reinvested.
Annualized+10.4%+11.9%VIGTotal return as a yearly rate.
Price return+179.1%+238.9%VIGPrice change alone, distributions left out.
Risk
Volatility15.4%14.5%VIG (slight)Spread of weekly returns, annualized. Lower is steadier.
Downside deviation10.8%10.1%VIG (slight)Like volatility, counting only weeks below the Treasury bill rate.
Max drawdown−31.7%−28.7%VIG (slight)Deepest fall from a high to the low after it.
Risk-adjusted
Sharpe0.590.72VIGReturn above Treasury bills per unit of volatility.
Sortino0.841.02VIGReturn above Treasury bills per unit of downside deviation.
Calmar0.330.42VIGAnnualized return divided by the max drawdown.

Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records, 679 weekly returns. Cash rate: the 13-week Treasury bill.

What they share

23%

By the books each fund has filed, NOBL and VIG hold 23% of their money in the same securities at the same weight. Holdings dated Sep 30, 2026 and Oct 27, 2026.

0 half 100%

half

23% in common

Positions both hold · largest shared weight first NOBL VIG
EXXONMOBIL HOLDINGS CORP 1.63% 2.96%
ABBVIE INC 1.58% 2.05%
WALMART INC 1.53% 2.05%
PROCTER & GAMBLE CO 1.50% 1.50%
COCA-COLA CO 1.55% 1.48%
JOHNSON & JOHNSON 1.47% 2.83%
CATERPILLAR INC 1.12% 1.65%
LINDE PLC 1.40% 0.97%
INTL BUSINESS MACHINES CORP 1.70% 0.92%
PEPSICO INC 1.38% 0.77%
ABBOTT LABORATORIES 1.44% 0.76%
MCDONALD'S CORP 1.33% 0.72%
Only in one fund ↓
Only in NOBL
CHEVRON CORP 1.66%
STANLEY BLACK & DECKER INC 1.56%
JM SMUCKER CO 1.51%
TARGET CORP 1.50%
AMCOR PLC 1.49%
CONSOLIDATED EDISON INC 1.44%
GENUINE PARTS CO 1.42%
KENVUE INC 1.42%
Only in VIG
Microsoft Corp 4.90%
Apple Inc 4.88%
Broadcom Inc 4.30%
Eli Lilly & Co 4.10%
JPMorgan Chase & Co 3.89%
Visa Inc 2.53%
Mastercard Inc 1.98%
Cisco Systems Inc 1.88%
Check overlap with more funds →

Side by side

NOBL ProShares S&P 500 Dividend Aristocrats ETF VIG Vanguard Div Appreciation ETF
Where it sits Stock ETF Stock ETF
What it is Tracks the S&P 500 Dividend Aristocrats Tracks an index of Dividend growth
Total return, 1 year +15.5% +13.9%
Expense ratio 0.35% 0.04%
Already in the S&P 500 98.3% 92.6%
Holdings 69 335
Net assets, NOBL as of Oct 28, 2026 and VIG as of Sep 30, 2026 $11.6bn $109.1bn

NOBL and VIG on the fields both publish, as of Oct 28, 2026. Source: ETFIQ.

Client brief · page 1 of 2 Report BR-48C648BB91

NOBL and VIG do different jobs. What does each one do in a portfolio?

  1. What each follows. NOBL follows S&P 500 Dividend Aristocrats Index and VIG follows S&P U.S. Dividend Growers Index.
  2. Holdings in common. 23% of the weight is in the same securities (holdings dated Oct 27, 2026 and Sep 30, 2026).
  3. Number of holdings. NOBL holds 69 positions and VIG holds 335.

Data as of Oct 28, 2026.

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About each fund
NOBL

NOBL tracks the S&P 500 Dividend Aristocrats. Over the year to Oct 28, 2026 it returned +15.5% with distributions reinvested. The prospectus expense ratio is 0.35% a year. By its holdings published by its issuer for Oct 27, 2026, 98% of the fund by weight is stocks the S&P 500 also holds, across 69 positions, with the top ten at 17.0%.

VIG

VIG tracks an index of Dividend growth. Over the year to Oct 28, 2026 it returned +13.9% with distributions reinvested. The prospectus expense ratio is 0.04% a year. By its holdings published by its issuer as of Sep 30, 2026, 93% of the fund by weight is stocks the S&P 500 also holds, across 335 positions, with the top ten at 34.5%.

Questions people ask

Which returned more over the last year, NOBL or VIG?
In the year to Oct 28, 2026, with distributions reinvested, NOBL returned +15.5% and VIG +13.9%.
Which is cheaper, NOBL or VIG?
VIG is cheaper, by 0.31 percentage points a year. That is about $31 on $10,000 held for a year. Fees come from each fund's prospectus.
How much do NOBL and VIG overlap with the S&P 500?
By their latest filed holdings, 98% of NOBL and 93% of VIG by weight is stocks the S&P 500 already holds.
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ETFIQ, NOBL against VIG, data as of Oct 28, 2026. https://etfiq.com/compare/any/nobl-vs-vig

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