Data as of Oct 28, 2026.

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EBUF vs IEMG: Differences, Returns & Fees

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Over the year to Oct 28, 2026, EBUF returned +9.7% to IEMG's +15.3%, and IEMG charges 0.09% to EBUF's 0.89%.

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Net assets: $45m on Oct 28, 2026 for Innovator Emerging Markets 10 Buffer ETF - Quarterly, and $150.4bn on Oct 27, 2026 for iShares Core MSCI Emerging Markets ETF.

At a glance
+9.7%
EBUF total return, 1 year
+15.3%
IEMG total return, 1 year
0.89%
EBUF expense ratio
0.09%
IEMG expense ratio

Pair scorecard

IEMG costs 0.80 points a year less; their one-year returns differ by 5.6 points; IEMG is far larger, $150.4bn against $45m.

EBUF vs IEMG: Differences, Returns & Fees
MeasureEBUFIEMG
Return
Total return, 1 year+9.7%+15.3%
Drawdown
Below its high10.1%, high on Jun 22, 2026
Benchmark
What it tracksEEMMSCI Emerging Markets Investable Market Index (IMI)
The outcome period
Room to the cap7.6%
Buffer left, in index points5.0% of 10.0%
Days left in the period64
Period endsDec 31, 2026
Cost and size
Expense ratio0.89%0.09%
Net assets, as of Oct 27, 2026$45m$150.4bn
Holdings
Holdings in commonnot published
In the S&P 500, by weight0%
Top ten holdings, share of the fund32.7%

Method

Risk and return

Jul 12, 2024 to Oct 23, 2026 · 119 weekly returns · each against EEM
EBUF IEMG
Return
Total return edge IEMG +21.6% +44.0%
Annualized edge IEMG +8.9% +17.3%
Price return edge IEMG +21.6% +35.8%
Risk
Volatility edge EBUF 6.2% 19.0%
Max drawdown edge EBUF −4.8% −12.3%
Downside capture 36.8% 98.2%
Beta 0.27 0.97
Risk-adjusted
Sharpe edge EBUF (slight) 0.73 0.72
Sortino edge Tie 1.02 1.01
Treynor 0.168 0.140
Calmar edge EBUF 1.85 1.41
Against the benchmark
Alpha +0.7% a year −0.2% a year
Alpha t-stat 0.32 −0.26
Information ratio −0.66 −0.50
Tracking error 14.6% 1.4%
Reading

IEMG returned more: +44.0% to +21.6%. EBUF swung less: 6.2% to 19.0%. EBUF fell less at its worst: −4.8% to −12.3%.

Full scorecard

19 measures, with how each is measured
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Risk and return: EBUF vs IEMG: Differences, Returns & Fees
MeasureEBUFIEMGEEMEdgeHow it is measured
Return
Total return+21.6%+44.0%IEMGPrice change plus distributions, reinvested.
Annualized+8.9%+17.3%IEMGTotal return as a yearly rate.
Price return+21.6%+35.8%IEMGPrice change alone, distributions left out.
Risk
Volatility6.2%19.0%EBUFSpread of weekly returns, annualized. Lower is steadier.
Downside deviation4.5%13.4%EBUFLike volatility, counting only weeks below the Treasury bill rate.
Max drawdown−4.8%−12.3%EBUFDeepest fall from a high to the low after it.
Upside capture21.4%94.5%100.0%IEMGShare of its benchmark's rise caught in the weeks it rose.
Downside capture36.8%98.2%100.0%EBUFShare of its benchmark's fall taken in the weeks it fell. Lower is better.
Beta0.270.971.00EBUF lowerHow far it moves for each 1% its benchmark moves.
R squared0.731.001.00Not an edgeShare of its weekly moves its benchmark explains.
Risk-adjusted
Sharpe0.730.72EBUF (slight)Return above Treasury bills per unit of volatility.
Sortino1.021.01TieReturn above Treasury bills per unit of downside deviation.
Treynor0.1680.1400.143EBUFReturn above Treasury bills per unit of beta.
Calmar1.851.41EBUFAnnualized return divided by the max drawdown.
Against the benchmark
BenchmarkEEMEEMEEMThe ETF each fund is measured against.
Alpha+0.7% a year−0.2% a year0.0%Not significantYearly return beyond what its beta to the benchmark predicts.
Alpha t-stat0.32−0.26Not an edgeHow sure the alpha is. Below 2, it could be chance.
Alpha range−3.6% to +4.9%−1.8% to +1.4%Both include zeroThe 95% range for the yearly alpha.
Information ratio−0.66−0.50IEMGReturn against its benchmark per unit of tracking error.
Tracking error14.6%1.4%0.0%Not an edgeHow far weekly returns stray from the benchmark, annualized.

Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records, 119 weekly returns. Cash rate: the 13-week Treasury bill.

Side by side

EBUF Innovator Emerging Markets 10 Buffer ETF - Quarterly IEMG iShares Core MSCI Emerging Markets ETF
Where it sits Buffer ETF Stock ETF
What it is Defined outcome, 10% on EEM Tracks the MSCI Emerging Markets
Total return, 1 year +9.7% +15.3%
Its benchmark over the same days +14.1% (EEM) +16.3% (EEM)
Gap to its benchmark −4.4 pts vs EEM −1.0 pts vs EEM
Expense ratio 0.89% 0.09%
Holdings not read by ETFIQ 2857
Net assets, EBUF as of Oct 28, 2026 and IEMG as of Oct 27, 2026 $45m $150.4bn

EBUF and IEMG on the fields both publish, as of Oct 28, 2026. Source: ETFIQ.

Client brief · page 1 of 2 Report BR-0C5713BAB6

EBUF and IEMG do different jobs. What does each one do in a portfolio?

  1. What each follows. EBUF follows EEM and IEMG follows MSCI Emerging Markets Investable Market Index (IMI).
  2. One-year total return. Over 1 year to Oct 28, 2026 EBUF returned +9.7% and IEMG +15.3% with distributions reinvested, a gap of 5.6 points.
  3. Cost. EBUF charges 0.89% of assets a year and IEMG 0.09%, a gap of 0.80 points.

Data as of Oct 28, 2026.

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About each fund
EBUF

From its price on Oct 28, 2026, the fund can gain about 7.6% more before it reaches its cap. Protection left, in index points: 5.0% of the 10.0% buffer still sits below today's EEM level. 64 days remained on Oct 28, 2026. On Dec 31, 2026 the period ends and a new cap is set.

IEMG

IEMG tracks the MSCI Emerging Markets. Over the year to Oct 28, 2026 it returned +15.3% with distributions reinvested, against +16.3% for its benchmark, the MSCI Emerging Markets Index. The prospectus expense ratio is 0.09% a year. By its holdings published by its issuer for Oct 27, 2026, 0% of the fund by weight is stocks the S&P 500 also holds, across 2,857 positions, with the top ten at 32.7%. It sat 10.1% below its high of Jun 22, 2026 on Oct 28, 2026.

Questions people ask

Are EBUF and IEMG in the same category?
EBUF is a buffer ETF and IEMG is a stock ETF, so they do different jobs. The table compares what both publish: return, cost and holdings.
Which returned more over the last year, EBUF or IEMG?
In the year to Oct 28, 2026, with distributions reinvested, EBUF returned +9.7% and IEMG +15.3%.
Which is cheaper, EBUF or IEMG?
IEMG is cheaper, by 0.80 percentage points a year. That is about $80 on $10,000 held for a year. Fees come from each fund's prospectus.
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ETFIQ, EBUF against IEMG, data as of Oct 28, 2026. https://etfiq.com/compare/any/ebuf-vs-iemg

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