Data as of Oct 28, 2026.
GOOY vs MSFO: Dividend Yield & Total Return
Over the year to Oct 28, 2026, GOOY paid 39.5% of its price in cash against MSFO’s 26.1%, and returned more with it reinvested.
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Net assets on Oct 27, 2026: $217m for YieldMax GOOGL Option Income Strategy ETF and $100m for YieldMax MSFT Option Income Strategy ETF.
3.8 pts behind GOOGL
GOOY over 1 year: paid 39.5%, price −20.9%, total +18.0%, GOOGL +21.8%, −3.8 pts. Data to Oct 28, 2026.
GOOGL
+21.8%
GOOY
+18.0%
39.5% of it arrived as cash
3.8 pts behind GOOGL
Total return, distributions reinvested
3.8 pts behind GOOGL
GOOY over 1 year: paid 39.5%, price −20.9%, total +18.0%, GOOGL +21.8%, −3.8 pts. Data to Oct 28, 2026.
GOOGL
+21.8%
GOOY
+18.0%
39.5% as cash
3.8 pts behind GOOGL
39.5% of it arrived as cash. Total return, distributions reinvested. GOOY over 1 year: paid 39.5%, price −20.9%, total +18.0%, GOOGL +21.8%, −3.8 pts. Data to Oct 28, 2026.
Data to Oct 28, 2026.1.4 pts ahead of MSFT
MSFO over 1 year: paid 26.1%, price −30.2%, total +0.2%, MSFT −1.2%, +1.4 pts. Data to Oct 28, 2026.
MSFT
−1.2%
MSFO
+0.2%
1.4 pts ahead of MSFT
Total return, distributions reinvested
1.4 pts ahead of MSFT
MSFO over 1 year: paid 26.1%, price −30.2%, total +0.2%, MSFT −1.2%, +1.4 pts. Data to Oct 28, 2026.
MSFT
−1.2%
MSFO
+0.2%
1.4 pts ahead of MSFT
26.1% of it arrived as cash. Both charts share one scale, with zero at the line. MSFO over 1 year: paid 26.1%, price −30.2%, total +0.2%, MSFT −1.2%, +1.4 pts. Data to Oct 28, 2026.
Data to Oct 28, 2026.Pair scorecard
MSFO costs 0.11 points a year less; their one-year returns differ by 17.8 points; GOOY is 2.2 times larger.
Points (pts) are percentage points.
| Measure | GOOY | MSFO |
|---|---|---|
| Paid and earned | ||
| Total return, 1 year | +18.0% | +0.2% |
| Price change, 1 year | fell 20.9% | fell 30.2% |
| Return of capital, issuer estimate | 89% of the Oct 30, 2026 payment | |
| Against its benchmark | ||
| Benchmark | Alphabet (GOOGL) | Microsoft (MSFT) |
| Cost and size | ||
| Expense ratio | 1.14% | 1.03% |
| Net assets, as of Oct 27, 2026 | $217m | $100m |
| Holdings | ||
| Holdings in common | 36% | |
How much of its payouts the fund's total return covered, ranked against 74 income ETFs writing on a single company. 100 is best. How it is computed
A percentile among the 74 income ETFs writing on a single company. One year only, and a ratio of two published numbers: it says nothing about where a distribution came from. All income ETFs ranked by it →
Holdings in common uses holdings dated Oct 28, 2026. Method
What they share
By the books each fund has filed, GOOY and MSFO hold 36% of their money in the same securities at the same weight. Holdings dated Oct 28, 2026.
half
36% in common
Only in one fund ↓
Side by side
As of Oct 28, 2026. Source: ETFIQ. Cash paid: distributions over the window, as a share of the starting price. Payout rate: the latest payment, annualized, over today’s price.
Window by window
| Total return | Cash paid | Against the benchmark | ||||
|---|---|---|---|---|---|---|
| Window | GOOY | MSFO | GOOY | MSFO | GOOY | MSFO |
| 3 months | −1.2% | +31.5% | 7.2% | 12.5% | +2.3 pts | −4.8 pts |
| 6 months | −6.2% | +20.2% | 18.0% | 19.5% | +0.8 pts | −5.4 pts |
| 1 year | +18.0% | +0.2% | 39.5% | 26.1% | −3.8 pts | +1.5 pts |
| 3 years | +88.3% | +57.1% | 89.5% | 79.1% | −80.2 pts | −7.7 pts |
| Since launchNot the same days: GOOY Jul 2023 · MSFO Aug 2023 | +75.1% | +64.8% | 83.8% | 83.2% | −72.3 pts | −3.4 pts |
GOOY and MSFO are built for the same job. How do they differ in cost, holdings and results?
- Income paid. GOOY paid 39.5% and MSFO 26.1% (cash paid over 1 year, as a share of its price at the start), a gap of 13.4 points.
- What each is measured against. GOOY is measured against Alphabet (GOOGL) and MSFO against Microsoft (MSFT).
- Holdings in common. 36% of the weight is in the same securities (holdings dated Oct 28, 2026).
Data as of Oct 28, 2026.
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GOOY
Over the year to Oct 28, 2026, GOOY paid 39.5% of its starting value in cash distributions while its price fell 20.9%. With every distribution reinvested, the fund returned +18.0%. Alphabet (GOOGL) returned +21.8% over the same days, so a holder was behind by 3.8 pts. At its price on Oct 28, 2026 the latest distribution annualizes to 26.4%, paid weekly.
MSFO
Over the year to Oct 28, 2026, MSFO paid 26.1% of its starting value in cash distributions while its price fell 30.2%. With every distribution reinvested, the fund returned +0.2%. Microsoft (MSFT) returned −1.2% over the same days, so a holder was ahead by 1.4 pts. At its price on Oct 28, 2026 the latest distribution annualizes to 34.0%, paid weekly. YieldMax estimates that 89% of the distribution paid Oct 30, 2026 was a return of capital (its 19a-1 notice). That is a tax label, not a measure of erosion.
Questions people ask
Links are sources, not endorsements. A comparison is not a recommendation.
How this is computed
It is a place in a set, not a rating or a recommendation.
Overlap adds up the smaller of the two weights for each security both funds hold.
Every number is an ETFIQ calculation with distributions reinvested.
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ETFIQ, GOOY against MSFO, data as of Oct 28, 2026. https://etfiq.com/compare/income/gooy-vs-msfo
ETFIQ. (Oct 28, 2026). GOOY against MSFO. Retrieved from https://etfiq.com/compare/income/gooy-vs-msfo
[GOOY against MSFO (ETFIQ, Oct 28, 2026)](https://etfiq.com/compare/income/gooy-vs-msfo)
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