Data as of Oct 28, 2026.

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NOBL vs VDC: Differences, Returns & Fees

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Over the year to Oct 28, 2026, NOBL returned +15.5% to VDC's +12.7%; 17% of their weight is in the same names.

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Net assets: $11.6bn on Oct 28, 2026 for ProShares S&P 500 Dividend Aristocrats ETF, and $7.4bn on Sep 30, 2026 for Vanguard Consumer Staples ETF.

At a glance
+15.5%
NOBL total return, 1 year
+12.7%
VDC total return, 1 year
0.35%
NOBL expense ratio
0.09%
VDC expense ratio

Pair scorecard

VDC costs 0.26 points a year less; their one-year returns differ by 2.8 points; NOBL is 1.5 times larger.

NOBL vs VDC: Differences, Returns & Fees
MeasureNOBLVDC
Return
Total return, 1 year+15.5%+12.7%
Drawdown
Below its high3.1%, high on Oct 22, 2026
Benchmark
What it tracksS&P 500 Dividend Aristocrats IndexMSCI US Investable Market Index (IMI)/Consumer Staples 25/50
Cost and size
Expense ratio0.35%0.09%
Net assets, as of Sep 30, 2026$10.9bn$7.4bn
Holdings
Holdings in common17%
Top ten holdings, share of the fund17.0%66.0%

Holdings in common uses holdings dated Sep 30, 2026 and Oct 27, 2026. Method

Risk and return

Oct 18, 2013 to Oct 23, 2026 · 679 weekly returns
NOBL VDC
Return
Total return edge NOBL +264.8% +209.4%
Annualized edge NOBL +10.4% +9.0%
Price return edge NOBL +179.1% +122.0%
Risk
Volatility edge VDC 15.4% 13.5%
Max drawdown edge VDC −31.7% −22.9%
Risk-adjusted
Sharpe edge NOBL (slight) 0.59 0.56
Sortino edge NOBL (slight) 0.84 0.79
Calmar edge VDC 0.33 0.39
Reading

NOBL returned more: +264.8% to +209.4%. VDC swung less: 13.5% to 15.4%. VDC fell less at its worst: −22.9% to −31.7%.

Full scorecard

9 measures, with how each is measured
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Risk and return: NOBL vs VDC: Differences, Returns & Fees
MeasureNOBLVDCEdgeHow it is measured
Return
Total return+264.8%+209.4%NOBLPrice change plus distributions, reinvested.
Annualized+10.4%+9.0%NOBLTotal return as a yearly rate.
Price return+179.1%+122.0%NOBLPrice change alone, distributions left out.
Risk
Volatility15.4%13.5%VDCSpread of weekly returns, annualized. Lower is steadier.
Downside deviation10.8%9.7%VDCLike volatility, counting only weeks below the Treasury bill rate.
Max drawdown−31.7%−22.9%VDCDeepest fall from a high to the low after it.
Risk-adjusted
Sharpe0.590.56NOBL (slight)Return above Treasury bills per unit of volatility.
Sortino0.840.79NOBL (slight)Return above Treasury bills per unit of downside deviation.
Calmar0.330.39VDCAnnualized return divided by the max drawdown.

Computed by ETFIQ from Tiingo daily prices and ETFIQ's distribution records, 679 weekly returns. Cash rate: the 13-week Treasury bill.

What they share

17%

By the books each fund has filed, NOBL and VDC hold 17% of their money in the same securities at the same weight. Holdings dated Sep 30, 2026 and Oct 27, 2026.

0 half 100%

half

17% in common

Positions both hold · largest shared weight first NOBL VDC
COCA-COLA CO 1.55% 9.80%
WALMART INC 1.53% 13.86%
PROCTER & GAMBLE CO 1.50% 9.90%
TARGET CORP 1.50% 2.50%
COLGATE-PALMOLIVE CO 1.41% 2.28%
PEPSICO INC 1.38% 4.28%
SYSCO CORP 1.40% 1.37%
KENVUE INC 1.42% 1.26%
ARCHER-DANIELS-MIDLAND CO 1.25% 1.41%
KIMBERLY-CLARK CORP 1.40% 1.02%
CHURCH & DWIGHT CO INC 1.51% 0.88%
JM SMUCKER CO 1.51% 0.56%
Only in one fund ↓
Only in NOBL
ROPER TECHNOLOGIES INC 1.81%
BECTON DICKINSON AND CO 1.78%
FACTSET RESEARCH SYSTEMS INC 1.77%
INTL BUSINESS MACHINES CORP 1.70%
AUTOMATIC DATA PROCESSING 1.69%
EMERSON ELECTRIC CO 1.67%
CHEVRON CORP 1.66%
ERIE INDEMNITY COMPANY-CL A 1.64%
Only in VDC
Costco Wholesale Corp 12.12%
Philip Morris International Inc 4.83%
Altria Group Inc 3.86%
Mondelez International Inc 2.58%
Monster Beverage Corp 2.08%
Keurig Dr Pepper Inc 1.48%
Kroger Co 1.22%
Dollar General Corp 1.02%
Check overlap with more funds →

Side by side

NOBL ProShares S&P 500 Dividend Aristocrats ETF VDC Vanguard Consumer Staples ETF
Where it sits Stock ETF Stock ETF
What it is Tracks the S&P 500 Dividend Aristocrats Tracks an index of Consumer Staples
Total return, 1 year +15.5% +12.7%
Its benchmark over the same days not measured +12.7% (FSTA)
Gap to its benchmark not measured 0.0 pts vs FSTA
Expense ratio 0.35% 0.09%
Already in the S&P 500 98.3% 86.4%
Holdings 69 105
Net assets, NOBL as of Oct 28, 2026 and VDC as of Sep 30, 2026 $11.6bn $7.4bn

NOBL and VDC on the fields both publish, as of Oct 28, 2026. Source: ETFIQ.

Client brief · page 1 of 2 Report BR-4B5E24E3CC

NOBL and VDC do different jobs. What does each one do in a portfolio?

  1. What each follows. NOBL follows S&P 500 Dividend Aristocrats Index and VDC follows MSCI US Investable Market Index (IMI)/Consumer Staples 25/50.
  2. Holdings in common. 17% of the weight is in the same securities (holdings dated Oct 27, 2026 and Sep 30, 2026).
  3. One-year total return. Over 1 year to Oct 28, 2026 NOBL returned +15.5% and VDC +12.7% with distributions reinvested, a gap of 2.8 points.

Data as of Oct 28, 2026.

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About each fund
NOBL

NOBL tracks the S&P 500 Dividend Aristocrats. Over the year to Oct 28, 2026 it returned +15.5% with distributions reinvested. The prospectus expense ratio is 0.35% a year. By its holdings published by its issuer for Oct 27, 2026, 98% of the fund by weight is stocks the S&P 500 also holds, across 69 positions, with the top ten at 17.0%.

VDC

VDC tracks an index of Consumer Staples. Over the year to Oct 28, 2026 it returned +12.7% with distributions reinvested, against +12.7% for its benchmark, the MSCI US Investable Market Index (IMI)/Consumer Staples 25/50. The prospectus expense ratio is 0.09% a year. By its holdings published by its issuer as of Sep 30, 2026, 86% of the fund by weight is stocks the S&P 500 also holds, across 105 positions, with the top ten at 66.0%. It sat 3.1% below its high of Oct 22, 2026 on Oct 28, 2026.

Questions people ask

Which returned more over the last year, NOBL or VDC?
In the year to Oct 28, 2026, with distributions reinvested, NOBL returned +15.5% and VDC +12.7%.
Which is cheaper, NOBL or VDC?
VDC is cheaper, by 0.26 percentage points a year. That is about $26 on $10,000 held for a year. Fees come from each fund's prospectus.
How much do NOBL and VDC overlap with the S&P 500?
By their latest filed holdings, 98% of NOBL and 86% of VDC by weight is stocks the S&P 500 already holds.
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ETFIQ, NOBL against VDC, data as of Oct 28, 2026. https://etfiq.com/compare/any/nobl-vs-vdc

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