# Guide to ETFs (J.P. Morgan Asset Management)

> J.P. Morgan Asset Management's October 2026 Guide to ETFs counts 5,677 U.S. ETFs holding $16.3 Tn, with data through September 30, 2026. Summary by ETFIQ.

Data as of Oct 21, 2026. Rebuilt every trading night.

Published Oct 15, 2026 by J.P. Morgan Asset Management. Summary by ETFIQ as of Oct 21, 2026.

## Guide to ETFs

J.P. Morgan Asset Management's October 2026 Guide to ETFs counts 5,677 U.S. ETFs holding $16.3 Tn, with data through September 30, 2026.

J.P. Morgan Asset Management · Issuer · Read the full paper at J.P. Morgan Asset Management ↗

### What it says

Figures as stated by J.P. Morgan Asset Management, Oct 15, 2026

- J.P. Morgan Asset Management finds active ETFs have drawn about 36% of all ETF flows in 2026, and 2025 active inflows were over 18x those of 2019. (J.P. Morgan AM, p. 13)

- J.P. Morgan Asset Management projects U.S. ETF assets will near $25 trillion by 2030, with scenarios built on 10% to 15% compound annual growth. (J.P. Morgan AM, p. 6)

- J.P. Morgan Asset Management notes that 6% of equity ETFs paid a capital gain in 2025, versus 62% of equity mutual funds. (J.P. Morgan AM, p. 8)

- J.P. Morgan Asset Management estimates the U.S. makes up about 70% of a worldwide ETF market of $23.7 Tn spread over roughly 16,000 funds. (J.P. Morgan AM, p. 3)

### The ETFIQ take

ETFIQ data to Oct 20, 2026 · the 746 of 4,807 ETFs ETFIQ covers with a daily figure, Sep 21, 2026 to Oct 20, 2026

J.P. Morgan Asset Management reports 5,677 U.S. ETFs holding $16.3 Tn in assets, with data through September 30, 2026. From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs.

+$127.9bn net flow, Sep 21, 2026 to Oct 20, 2026, summed over the 746 of 4,807 ETFs ETFIQ covers with a daily figure , Oct 20, 2026. ETFIQ

+$461.8bn net flow, Jan 2, 2026 to Oct 20, 2026, summed over the 713 of 4,807 ETFs ETFIQ covers with a daily figure , Oct 20, 2026. ETFIQ

+$90.1bn net flow into stock ETFs, Sep 21, 2026 to Oct 20, 2026, over the 322 of 1,739 with a daily figure , Oct 20, 2026. ETFIQ

+$35.7bn net flow into bond ETFs, Sep 21, 2026 to Oct 20, 2026, over the 204 of 833 with a daily figure , Oct 20, 2026. ETFIQ

Paper: U.S. and global ETF market, through September 30, 2026. ETFIQ: the 746 of 4,807 ETFs ETFIQ covers with a daily figure, Sep 21, 2026 to Oct 20, 2026. Net flow is the change in shares outstanding times the day’s NAV, summed over the days in the window, for the funds with a daily figure. The two sets and windows differ; the figures are stated, not reconciled. Method Data

### Related ETFs

The largest ETFs ETFIQ covers, by net assets

- VOO Vanguard S&P 500 ETF: +16.5%

- IVV iShares Core S&P 500 ETF: +16.5%

- SPY SPDR S&P 500 ETF Trust: +16.4%

- VTI Vanguard Morningstar Total Stock Market ETF: +15.9%

- QQQ Invesco QQQ Trust, Series 1: +19.2%

- VUG Vanguard Morningstar Growth ETF: +11.2%

Figure: total return, 1 year, to Oct 21, 2026, from each fund’s page. All 4,807 ETFs in the screener →

### Related papers

Investment Company Institute · Industry body · Oct 20, 2026 · ETFIQ take

#### Release: Estimated ETF Net Issuance

In an October 2026 release, the Investment Company Institute estimated net ETF issuance of $53.26 billion for the week to October 14, 2026.

Flows Bonds Read the paper ↗

First Trust · Issuer · Oct 7, 2026 · ETFIQ take

#### ETF Data Watch

First Trust's October 2026 flows monitor shows US-listed ETFs took in $139.9 billion of net inflows in September, lifting total assets to $15.9 trillion.

Flows Bonds Income Read the paper ↗

Investment Company Institute · Industry body · Sep 30, 2026 · ETFIQ take

#### Release: Active and Index Investing, August 2026

The Investment Company Institute's September 2026 release shows index mutual funds and ETFs at $22.40 trillion in August, ahead of $18.87 trillion in active funds.

Flows Read the paper ↗

All 16 papers on flows →

### Questions people ask

What does the J.P. Morgan Asset Management paper conclude? J.P. Morgan Asset Management's October 2026 Guide to ETFs counts 5,677 U.S. ETFs holding $16.3 Tn, with data through September 30, 2026. The paper’s own words are at the link above. What does ETFIQ’s data show on the same question? From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs. ETFIQ states both figures and does not reconcile them. What is an ETF’s net flow? The change in its shares outstanding times its net asset value, summed over the days of a window: money in less money out. Where can I read “Guide to ETFs”? On J.P. Morgan Asset Management’s own site. ETFIQ summarizes the paper and does not host it.

---

Source: ETFIQ, independent ETF data. Recomputed nightly from public filings and prices.
Cite: ETFIQ, Guide to ETFs (J.P. Morgan Asset Management), summary and ETFIQ take, as of Oct 21, 2026. https://etfiq.com/research/library/j-p-morgan-asset-management-guide-to-etfs/
Licence: https://etfiq.com/license/ Figures ETFIQ computes are free to use with attribution: ETFIQ (etfiq.com). Issuer data stays under its owner's terms.
HTML: https://etfiq.com/research/library/j-p-morgan-asset-management-guide-to-etfs/