{"url":"https://etfiq.com/research/library/blackrock-2026-trends-shaping-investment-products/","section":"research","title":"2026 Trends Shaping Investment Products (BlackRock) | ETFIQ","description":"BlackRock's January 2026 trends paper counts more than 4,700 ETFs in the U.S., with over a third launched within the last two years. Summary by ETFIQ.","as_of":"Oct 21, 2026","structured_data":[{"@type":"Report","name":"Summary: 2026 Trends Shaping Investment Products","headline":"2026 Trends Shaping Investment Products","url":"https://etfiq.com/research/library/blackrock-2026-trends-shaping-investment-products/","datePublished":"2026-10-21","dateModified":"2026-10-21","author":{"@id":"https://etfiq.com/#org"},"publisher":{"@id":"https://etfiq.com/#org"},"about":"Fund flows","abstract":"BlackRock's January 2026 trends paper counts more than 4,700 ETFs in the U.S., with over a third launched within the last two years.","isBasedOn":"https://www.blackrock.com/gls-download/literature/whitepaper/2026-trends-shaping-investment-products.pdf","citation":{"@type":"Report","name":"2026 Trends Shaping Investment Products","url":"https://www.blackrock.com/gls-download/literature/whitepaper/2026-trends-shaping-investment-products.pdf","datePublished":"2026-01-13","publisher":{"@type":"Organization","name":"BlackRock","url":"https://www.blackrock.com/"},"author":{"@type":"Organization","name":"BlackRock"}},"inLanguage":"en"},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What does the BlackRock paper conclude?","acceptedAnswer":{"@type":"Answer","text":"BlackRock's January 2026 trends paper counts more than 4,700 ETFs in the U.S., with over a third launched within the last two years. The paper\u2019s own words are at the link above."}},{"@type":"Question","name":"What does ETFIQ\u2019s data show on the same question?","acceptedAnswer":{"@type":"Answer","text":"From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs. ETFIQ states both figures and does not reconcile them."}},{"@type":"Question","name":"What is an ETF\u2019s net flow?","acceptedAnswer":{"@type":"Answer","text":"The change in its shares outstanding times its net asset value, summed over the days of a window: money in less money out."}},{"@type":"Question","name":"Where can I read \u201c2026 Trends Shaping Investment Products\u201d?","acceptedAnswer":{"@type":"Answer","text":"On BlackRock\u2019s own site. ETFIQ summarizes the paper and does not host it."}}]},{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"ETFIQ","item":"https://etfiq.com/"},{"@type":"ListItem","position":2,"name":"Research","item":"https://etfiq.com/research/"},{"@type":"ListItem","position":3,"name":"Library","item":"https://etfiq.com/research/library/"},{"@type":"ListItem","position":4,"name":"BlackRock","item":"https://etfiq.com/research/library/blackrock/"},{"@type":"ListItem","position":5,"name":"2026 Trends Shaping Investment Product...","item":"https://etfiq.com/research/library/blackrock-2026-trends-shaping-investment-products/"}]},{"@type":"WebPage","name":"2026 Trends Shaping Investment Products (BlackRock)","description":"BlackRock's January 2026 trends paper counts more than 4,700 ETFs in the U.S., with over a third launched within the last two years. Summary by ETFIQ.","url":"https://etfiq.com/research/library/blackrock-2026-trends-shaping-investment-products/","dateModified":"2026-10-21","isPartOf":{"@type":"WebSite","name":"ETFIQ","url":"https://etfiq.com"},"speakable":{"@type":"SpeakableSpecification","cssSelector":[".lede",".faq"]},"publisher":{"@id":"https://etfiq.com/#org"}}],"characters":4875,"truncated":false,"content":"ETFIQ / Research / Library / BlackRock / 2026 Trends Shaping Investment Product... \n \n Published Jan 13, 2026 by BlackRock. Summary by ETFIQ as of Oct 21, 2026.\n 2026 Trends Shaping Investment Products\n BlackRock's January 2026 trends paper counts more than 4,700 ETFs in the U.S., with over a third launched within the last two years. \n BlackRock \u00b7 Issuer \u00b7 Read the full paper at BlackRock \u2197 \n What it says\n Figures as stated by BlackRock, Jan 13, 2026\n BlackRock projects U.S. outcome ETF assets, such as buffer and covered call funds, at $650 billion by 2030, up from $265 billion today. (BlackRock, p. 14)\n BlackRock says active funds accounted for 80% of new ETFs brought to market across the past 3 years. (BlackRock, p. 13)\n BlackRock estimates global active ETF assets could reach $4.2 trillion by 2030, and says active ETFs grew 50% organically in the last five years. (BlackRock, p. 14)\n BlackRock, citing Cerulli, puts U.S. model portfolio assets at $4 trillion, and projects models will carry 30% of product sales within five years, up from about 20%. (BlackRock, p. 10)\n BlackRock, citing Morningstar, notes that 52% of liquid managed assets are now indexed, against 2% in 1993. (BlackRock, p. 5)\n The ETFIQ take\n ETFIQ data to Oct 20, 2026 \u00b7 the 746 of 4,807 ETFs ETFIQ covers with a daily figure, Sep 21, 2026 to Oct 20, 2026\n BlackRock reports more than 4,700 ETFs in the U.S., over a third of them launched within the last two years. From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs.\n +$127.9bn net flow, Sep 21, 2026 to Oct 20, 2026, summed over the 746 of 4,807 ETFs ETFIQ covers with a daily figure , Oct 20, 2026. ETFIQ \n +$461.8bn net flow, Jan 2, 2026 to Oct 20, 2026, summed over the 713 of 4,807 ETFs ETFIQ covers with a daily figure , Oct 20, 2026. ETFIQ \n +$90.1bn net flow into stock ETFs, Sep 21, 2026 to Oct 20, 2026, over the 322 of 1,739 with a daily figure , Oct 20, 2026. ETFIQ \n +$35.7bn net flow into bond ETFs, Sep 21, 2026 to Oct 20, 2026, over the 204 of 833 with a daily figure , Oct 20, 2026. ETFIQ \n\n Paper: U.S. ETFs and global investment products, through October 2025. ETFIQ: the 746 of 4,807 ETFs ETFIQ covers with a daily figure, Sep 21, 2026 to Oct 20, 2026. Net flow is the change in shares outstanding times the day\u2019s NAV, summed over the days in the window, for the funds with a daily figure. The two sets and windows differ; the figures are stated, not reconciled. Method Data \n\n Related ETFs\n The largest ETFs ETFIQ covers, by net assets\n VOO Vanguard S&P 500 ETF: +16.5%\n IVV iShares Core S&P 500 ETF: +16.5%\n SPY SPDR S&P 500 ETF Trust: +16.4%\n VTI Vanguard Morningstar Total Stock Market ETF: +15.9%\n QQQ Invesco QQQ Trust, Series 1: +19.2%\n VUG Vanguard Morningstar Growth ETF: +11.2%\n Figure: total return, 1 year, to Oct 21, 2026, from each fund\u2019s page. All 4,807 ETFs in the screener \u2192 \n Related papers\n Investment Company Institute \u00b7 Industry body \u00b7 Oct 20, 2026 \u00b7 ETFIQ take\n Release: Estimated ETF Net Issuance \n In an October 2026 release, the Investment Company Institute estimated net ETF issuance of $53.26 billion for the week to October 14, 2026.\n Flows Bonds Read the paper \u2197 \n J.P. Morgan Asset Management \u00b7 Issuer \u00b7 Oct 15, 2026 \u00b7 ETFIQ take\n Guide to ETFs \n J.P. Morgan Asset Management's October 2026 Guide to ETFs counts 5,677 U.S. ETFs holding $16.3 Tn, with data through September 30, 2026.\n Flows Bonds Read the paper \u2197 \n First Trust \u00b7 Issuer \u00b7 Oct 7, 2026 \u00b7 ETFIQ take\n ETF Data Watch \n First Trust's October 2026 flows monitor shows US-listed ETFs took in $139.9 billion of net inflows in September, lifting total assets to $15.9 trillion.\n Flows Bonds Income Read the paper \u2197 \n All 16 papers on flows \u2192 \n Questions people ask\n What does the BlackRock paper conclude? BlackRock's January 2026 trends paper counts more than 4,700 ETFs in the U.S., with over a third launched within the last two years. The paper\u2019s own words are at the link above. What does ETFIQ\u2019s data show on the same question? From Sep 21, 2026 to Oct 20, 2026, the ETFs ETFIQ can count had a net flow of +$127.9bn, with +$90.1bn for stock ETFs and +$35.7bn for bond ETFs. ETFIQ states both figures and does not reconcile them. What is an ETF\u2019s net flow? The change in its shares outstanding times its net asset value, summed over the days of a window: money in less money out. Where can I read \u201c2026 Trends Shaping Investment Products\u201d? On BlackRock\u2019s own site. ETFIQ summarizes the paper and does not host it. ETFIQ, 2026 Trends Shaping Investment Products (BlackRock), summary and ETFIQ take, as of Oct 21, 2026. https://etfiq.com/research/library/blackrock-2026-trends-shaping-investment-products/ Free to use with attribution . Open data \n Summary by ETFIQ. ETFIQ is not affiliated with BlackRock; logos identify the source.","source":"ETFIQ, independent ETF data. Recomputed nightly from public filings and prices.","publisher":{"@id":"https://etfiq.com/#org","name":"ETFIQ","url":"https://etfiq.com"},"license":"https://etfiq.com/license/","license_text":"Figures ETFIQ computes are free to use with attribution: ETFIQ (etfiq.com). Issuer data stays under its owner's terms.","citation":"ETFIQ, 2026 Trends Shaping Investment Products (BlackRock), summary and ETFIQ take, as of Oct 21, 2026. https://etfiq.com/research/library/blackrock-2026-trends-shaping-investment-products/"}