# SHPU (Direxion Daily SHOP Bull 2X ETF)

Direxion · Leveraged ETFs · data as of Oct 2, 2026

Three months to Oct 2, 2026: SHPU returned +43.1% where its own daily promise gave +47.0%, 3.9 points short.

## Key facts

- SHPU, what SHOP did: +26.7%, as of Oct 2, 2026.
- SHPU, what 2 times a day gives: +47.0%, as of Oct 2, 2026.
- SHPU, what the fund returned: +43.1%, as of Oct 2, 2026.
- SHPU, the fund itself cost: −3.9 pts, as of Oct 2, 2026.
- SHPU, net assets: $12m (issuer page, as of Oct 1, 2026).
- SHPU, expense ratio: 1.09% (485BPOS XBRL, Feb 26, 2026).

## SHPU over each window to Oct 2, 2026

| Window | Fund | SHOP | +2x the move | Difference | SHOP moved about |
| --- | --- | --- | --- | --- | --- |
| 1 month | +9.8% | +6.7% | +13.4% | −3.6 pts | 56% |
| 3 months | +43.1% | +26.7% | +53.5% | −10.4 pts | 62% |
| 6 months | +27.7% | +28.0% | +56.1% | −28.4 pts | 63% |
| 1 year | −37.2% | +0.1% | +0.1% | −37.3 pts | 59% |
| Since launch | −42.2% | −2.3% | −4.5% | −37.6 pts | 56% |

## Every published field

| Field | Value | Source |
| --- | --- | --- |
| Sets out to return | +2 times the daily move of SHOP, reset daily | ETFIQ |
| Multiple a holder actually got over the window | +1.61 times, against +2 stated | ETFIQ |
| Underlying | SHOP | ETFIQ |
| Segment | single stock, company | ETFIQ |
| Net assets | $12m | issuer page, as of Oct 1, 2026 |
| Expense ratio | 1.09% | 485BPOS XBRL, Feb 26, 2026 |
| Launched | Aug 6, 2025 | ETFIQ |
| Underlying volatility over the window | 62% annualized | ETFIQ |

## Questions

### Did SHPU return +2 times SHOP?

Over the window to Oct 2, 2026, SHOP moved +26.7% and SHPU returned +43.1%. 2 times that move is +53.5%, so the fund came out 10.4 points short of it.

### Why does SHPU not return +2 times over a year?

Because it resets daily. SHPU aims at +2 times each day's move, and daily results compound. Over a run where the underlying falls and comes back, compounding a levered daily return leaves a holder behind what +2 times the period move would suggest; over a steady run in one direction it can leave them ahead. The longer the holding, and the more the underlying moves about, the further apart the two figures get.


## Cite this page

ETFIQ, SHPU, data as of Oct 2, 2026. https://etfiq.com/funds/shpu
Free to use with attribution; the underlying files are at https://etfiq.com/data/.

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