{
 "ticker": "IBUY",
 "name": "Amplify Online Retail ETF",
 "issuer": "Amplify",
 "desk": "themes",
 "url": "https://etfiq.com/funds/ibuy",
 "html": "https://etfiq.com/funds/ibuy",
 "markdown": "https://etfiq.com/funds/ibuy.md",
 "as_of": "2026-09-11",
 "verdict": "IBUY holds 85 stocks, and 69% of its weight is outside the S&P 500.",
 "key_facts": [
  {
   "key": "already_in_the_s_p_500",
   "label": "Already in the S&P 500",
   "value": "30.8%",
   "source": null,
   "as_of": "2026-09-11",
   "sentence": "IBUY, already in the S&P 500: 30.8%, as of Sep 11, 2026."
  },
  {
   "key": "active_share_vs_the_s_p_500",
   "label": "Active share vs the S&P 500",
   "value": "94.8%",
   "source": null,
   "as_of": "2026-09-11",
   "sentence": "IBUY, active share vs the S&P 500: 94.8%, as of Sep 11, 2026."
  },
  {
   "key": "top_ten_holdings",
   "label": "Top ten holdings",
   "value": "28.8%",
   "source": null,
   "as_of": "2026-09-11",
   "sentence": "IBUY, top ten holdings: 28.8%, as of Sep 11, 2026."
  },
  {
   "key": "total_return_1_year",
   "label": "Total return, 1 year",
   "value": "\u22129.8%",
   "source": null,
   "as_of": "2026-09-11",
   "sentence": "IBUY, total return, 1 year: \u22129.8%, as of Sep 11, 2026."
  },
  {
   "key": "net_assets",
   "label": "Net assets",
   "value": "$120m",
   "source": "issuer page, as of Sep 11, 2026",
   "as_of": "2026-09-11",
   "sentence": "IBUY, net assets: $120m (issuer page, as of Sep 11, 2026)."
  },
  {
   "key": "expense_ratio",
   "label": "Expense ratio",
   "value": "0.65%",
   "source": "485BPOS XBRL, Jan 28, 2026",
   "as_of": "2026-09-11",
   "sentence": "IBUY, expense ratio: 0.65% (485BPOS XBRL, Jan 28, 2026)."
  }
 ],
 "fields": [
  {
   "key": "theme",
   "label": "Theme",
   "value": "Internet and e-commerce",
   "source": "ETFIQ, editorial"
  },
  {
   "key": "launched",
   "label": "Launched",
   "value": "Apr 20, 2016",
   "source": null
  },
  {
   "key": "already_in_the_s_p_500_by_weight",
   "label": "Already in the S&P 500, by weight",
   "value": "30.8%",
   "source": "ETFIQ"
  },
  {
   "key": "active_share_vs_the_s_p_500",
   "label": "Active share vs the S&P 500",
   "value": "94.8%",
   "source": "ETFIQ"
  },
  {
   "key": "already_in_the_nasdaq_100_by_weight",
   "label": "Already in the Nasdaq-100, by weight",
   "value": "18.7%",
   "source": "ETFIQ"
  },
  {
   "key": "active_share_vs_the_nasdaq_100",
   "label": "Active share vs the Nasdaq-100",
   "value": "93.9%",
   "source": "ETFIQ"
  },
  {
   "key": "top_ten_holdings_weight",
   "label": "Top ten holdings weight",
   "value": "28.8%",
   "source": null
  },
  {
   "key": "holdings",
   "label": "Holdings",
   "value": "85",
   "source": null
  },
  {
   "key": "holdings_published_for",
   "label": "Holdings published for",
   "value": "Sep 14, 2026",
   "source": "the issuer\u2019s daily file"
  },
  {
   "key": "top_holdings",
   "label": "Top holdings",
   "value": "Wayfair Inc 3.6%, Spotify Technology SA 3.0%, Airbnb Inc 2.9%, Maplebear Inc 2.9%, DoorDash Inc 2.9%, PayPal Holdings Inc 2.8%, MSC Industrial Direct Co Inc 2.7%, Liquidity Services Inc 2.7%, Expedia Group Inc 2.7%, Etsy Inc 2.7%",
   "source": null
  },
  {
   "key": "net_assets",
   "label": "Net assets",
   "value": "$120m",
   "source": "issuer page, as of Sep 11, 2026"
  },
  {
   "key": "below_its_all_time_high",
   "label": "Below its all-time high",
   "value": "\u221250.7%",
   "source": "ETFIQ"
  },
  {
   "key": "expense_ratio",
   "label": "Expense ratio",
   "value": "0.65%",
   "source": "485BPOS XBRL, Jan 28, 2026"
  },
  {
   "key": "fee_for_the_part_that_differs_from_the_s_p_500_active_expense_ratio",
   "label": "Fee for the part that differs from the S&P 500, active expense ratio",
   "value": "0.69%",
   "source": "ETFIQ"
  }
 ],
 "periods": [
  {
   "window": "3 months",
   "Total return": "+3.0%",
   "S&P 500": "+3.3%",
   "Gap to S&P 500": "\u22120.3 pts",
   "Gap to Nasdaq-100": "+3.8 pts"
  },
  {
   "window": "6 months",
   "Total return": "+9.1%",
   "S&P 500": "+16.0%",
   "Gap to S&P 500": "\u22126.9 pts",
   "Gap to Nasdaq-100": "\u221211.6 pts"
  },
  {
   "window": "1 year",
   "Total return": "\u22129.8%",
   "S&P 500": "+17.5%",
   "Gap to S&P 500": "\u221227.3 pts",
   "Gap to Nasdaq-100": "\u221232.8 pts"
  },
  {
   "window": "3 years",
   "Total return": "+46.0%",
   "S&P 500": "+77.9%",
   "Gap to S&P 500": "\u221231.9 pts",
   "Gap to Nasdaq-100": "\u221249.1 pts"
  },
  {
   "window": "Since launch",
   "Total return": "+173.3%",
   "S&P 500": "+329.6%",
   "Gap to S&P 500": "\u2212156.3 pts",
   "Gap to Nasdaq-100": "\u2212422.0 pts"
  }
 ],
 "questions": [
  {
   "q": "How much of IBUY is in S&P 500 companies?",
   "a": "By its holdings published by its issuer for Sep 14, 2026, 31% of IBUY by weight is stocks the S&P 500 already holds. Its active share against the index is 95%, so that share is the part doing something different."
  },
  {
   "q": "What does IBUY hold?",
   "a": "85 positions as published by its issuer for Sep 14, 2026, with the top ten at 29% of the fund. The largest are Wayfair Inc at 3.6%, Spotify Technology SA at 3.0%, Airbnb Inc at 2.9%."
  },
  {
   "q": "Has IBUY beaten the S&P 500?",
   "a": "Over the year to Sep 11, 2026 IBUY returned \u22129.8% with distributions reinvested, against +17.5% for the S&P 500, so it finished behind the index by 27.3 points."
  },
  {
   "q": "What does IBUY cost?",
   "a": "The prospectus expense ratio is 0.65% a year. Because 95% of the fund differs from the S&P 500, the fee on that differing part works out at 0.69%."
  }
 ],
 "generated": "2026-09-13",
 "license": "Free to use with attribution. ETFIQ (etfiq.com)."
}