# SHPU (Direxion Daily SHOP Bull 2X ETF)

Direxion · Leveraged ETFs · data as of Sep 11, 2026

Three months to Sep 11, 2026: SHPU returned +26.7% where its own daily promise gave +29.6%, 3.0 points short.

## Key facts

- SHPU, what SHOP did: +19.0%, as of Sep 11, 2026.
- SHPU, what +2 times a day gives: +29.6%, as of Sep 11, 2026.
- SHPU, what the fund returned: +26.7%, as of Sep 11, 2026.
- SHPU, the fund itself cost: −3.0 pts, as of Sep 11, 2026.
- SHPU, net assets: $9m (source, as filed for Apr 30, 2026).
- SHPU, expense ratio: 1.09% (485BPOS XBRL, Feb 26, 2026).

## SHPU over each window to Sep 11, 2026

| Window | Fund | SHOP | +2x the move | Difference | SHOP moved about |
| --- | --- | --- | --- | --- | --- |
| 1 month | −28.9% | −14.4% | −28.7% | −0.1 pts | 50% |
| 3 months | +26.7% | +19.0% | +38.0% | −11.3 pts | 62% |
| 6 months | −14.3% | +4.7% | +9.5% | −23.7 pts | 62% |
| 1 year | −50.4% | −11.2% | −22.4% | −28.0 pts | 58% |
| Since launch | −57.2% | −16.9% | −33.7% | −23.5 pts | 56% |

## Every published field

| Field | Value | Source |
| --- | --- | --- |
| Sets out to return | +2 times the daily move of SHOP, reset daily | ETFIQ |
| Multiple a holder actually got over the window | +1.4 times, against +2 stated | ETFIQ |
| Underlying | SHOP | ETFIQ |
| Segment | single stock, company | ETFIQ |
| Net assets | $9m | source, as filed for Apr 30, 2026 |
| Expense ratio | 1.09% | 485BPOS XBRL, Feb 26, 2026 |
| Launched | Aug 6, 2025 | ETFIQ |
| Underlying volatility over the window | 62% annualized | ETFIQ |

## Questions

### Did SHPU return +2 times SHOP?

Over the window to Sep 11, 2026, SHOP moved +19.0% and SHPU returned +26.7%. 2 times that move is +38.0%, so the fund came out 11.3 points short of it.

### Why does SHPU not return +2 times over a year?

Because it resets daily. SHPU aims at +2 times each day's move, and daily results compound. Over a run where the underlying falls and comes back, compounding a levered daily return leaves a holder behind what +2 times the period move would suggest; over a steady run in one direction it can leave them ahead. The longer the holding, and the more the underlying moves about, the further apart the two figures get.


## Cite this page

ETFIQ, SHPU, data as of Sep 11, 2026. https://etfiq.com/funds/SHPU
Free to use with attribution; the underlying files are at https://etfiq.com/data/.

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