# Daily ETF Flows Report: Oct 28, 2026

> Investors withdrew a net $1.1bn from ETFs on Oct 28, 2026, across the 1,966 funds we track daily. IVV took in the most, $1.4bn; SPY lost the most, $2.3bn.

Data as of Oct 28, 2026. Rebuilt every trading night.

Flows as of Oct 28, 2026 , the trading day.

By ETFIQ Research · Published Nov 7, 2026

Daily ETF flows · Wed Oct 28, 2026

## Daily ETF Flows Report: Oct 28, 2026

Investors withdrew a net $1.1bn from ETFs on Oct 28, 2026, across the 1,966 funds we track daily. IVV took in the most, $1.4bn ; SPY lost the most, $2.3bn .

Measure Net flow: money in less money out over the trading day. The day's total keeps round trips; each list leaves a fund's round trip aside. Share of net assets at the close of Oct 27, 2026 beside it. From daily shares outstanding times the previous day's NAV. Daily basis only: no N-PORT data is added.

Coverage Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. The share is of the $15.6tn net assets of the 5,067 ETFs ETFIQ covers (aum.json, Nov 6, 2026). 2,298 funds with monthly data only, Vanguard’s among them, are in none of it.

Held out A one-day flow is one session's, so a count that covers more than one session is shown apart and never ranked. A flow of 90% or more of the fund's net assets, or an outflow above them, is held until a second reading agrees. Shown apart, never ranked: JPST −$572m over 2 sessions; BBCA +$89.2m over 2 sessions; JGRO +$65.2m over 2 sessions; JIVE +$42.1m over 2 sessions; BALT +$37.6m over 2 sessions. Held for review: AFK, ANGL, ASTG, BBH, BNOV.

Round trips 2 ETFs had a creation undone within days, −$2.1bn in all, left aside in every ranking and kept in the total. Largest: TECL −$1.4bn; MUU −$658m.

Rank change Against the day before, Oct 27, 2026. "new" means in none of that day's ranking on the same side.

The day before

### Funds that took in the most

From daily data · Oct 28, 2026 · 263 funds · top 25 shown

Round trips are left aside. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Fund | Name | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | IVV | iShares Core S&P 500 ETF | +$1.4bn | 0.2% | new |
| 2 | QLD | ProShares Ultra QQQ | +$569m | 3.9% | ▲ 7 |
| 3 | SPYM | State Street SPDR Portfolio S&P 500 ETF | +$439m | 0.2% | ▼ 2 |
| 4 | XBI | State Street SPDR S&P Biotech ETF | +$302m | 2.9% | new |
| 5 | SOXX | iShares Semiconductor ETF | +$255m | 0.5% | ▲ 7 |
| 6 | AVEM | Avantis Emerging Markets Equity ETF | +$229m | 0.8% | · |
| 7 | GLD | SPDR Gold Shares | +$223m | 0.2% | ▲ 15 |
| 8 | XLI | State Street Industrial Select Sector SPDR ETF | +$168m | 0.5% | ▲ 16 |
| 9 | XLC | State Street Communication Services Select Sector SPDR ETF | +$166m | 0.7% | new |
| 10 | JBND | JPMorgan Active Bond ETF | +$165m | 1.8% | new |
| 11 | IBIT | iShares Bitcoin Trust ETF | +$151m | 0.2% | ▲ 12 |
| 12 | IGV | iShares Expanded Tech-Software Sector ETF | +$151m | 1.0% | · |
| 13 | IWF | iShares Russell 1000 Growth ETF | +$135m | 0.1% | new |
| 14 | XLV | State Street Health Care Select Sector SPDR ETF | +$134m | 0.3% | ▼ 10 |
| 15 | XLP | State Street Consumer Staples Select Sector SPDR ETF | +$122m | 0.8% | new |
| 16 | IWM | iShares Russell 2000 ETF | +$112m | 0.1% | · |
| 17 | IUSB | iShares Core Universal USD Bond ETF | +$107m | 0.2% | new |
| 18 | HCMT | Direxion HCM Tactical Enhanced US ETF | +$99.8m | 16.6% | new |
| 19 | GOVT | iShares U.S. Treasury Bond ETF | +$97.7m | 0.2% | · |
| 20 | JNK | State Street SPDR Bloomberg High Yield Bond ETF | +$93.0m | 1.6% | · |
| 21 | XLU | State Street Utilities Select Sector SPDR ETF | +$90.0m | 0.4% | · |
| 22 | EWJ | iShares MSCI Japan ETF | +$85.7m | 0.4% | new |
| 23 | IJH | iShares Core S&P Mid-Cap ETF | +$84.2m | 0.1% | · |
| 24 | XLB | State Street Materials Select Sector SPDR ETF | +$82.9m | 1.0% | · |
| 25 | GOCT | FT Vest U.S. Equity Moderate Buffer ETF - October | +$77.6m | 20.9% | · |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Funds that lost the most

From daily data · Oct 28, 2026 · 131 funds · top 25 shown

Round trips are left aside. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Fund | Name | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | SPY | SPDR S&P 500 ETF Trust | −$2.3bn | −0.3% | new |
| 2 | SOXL | Direxion Daily Semiconductor Bull 3X ETF | −$636m | −2.6% | ▲ 1 |
| 3 | EWZ | iShares MSCI Brazil ETF | −$632m | −5.7% | ▲ 7 |
| 4 | IEF | iShares 7-10 Year Treasury Bond ETF | −$592m | −1.4% | new |
| 5 | IWS | iShares Russell Mid-Cap Value ETF | −$389m | −2.5% | ▲ 1 |
| 6 | XLE | State Street Energy Select Sector SPDR ETF | −$283m | −0.6% | new |
| 7 | LQD | iShares iBoxx $ Investment Grade Corporate Bond ETF | −$219m | −0.7% | new |
| 8 | DIA | SPDR Dow Jones Industrial Average ETF Trust | −$209m | −0.5% | new |
| 9 | TQQQ | ProShares UltraPro QQQ | −$188m | −0.5% | new |
| 10 | SGOV | iShares 0-3 Month Treasury Bond ETF | −$151m | −0.1% | new |
| 11 | KRE | State Street SPDR S&P Regional Banking ETF | −$123m | −2.9% | new |
| 12 | IWD | iShares Russell 1000 Value ETF | −$103m | −0.1% | ▼ 11 |
| 13 | ETHA | iShares Ethereum Trust ETF | −$93.3m | −1.2% | same |
| 14 | SPAB | State Street SPDR Portfolio Aggregate Bond ETF | −$79.2m | −0.8% | · |
| 15 | PLTW | Roundhill PLTR WeeklyPay ETF | −$76.5m | −36.2% | new |
| 16 | GMAY | FT Vest U.S. Equity Moderate Buffer ETF - May | −$76.2m | −17.1% | new |
| 17 | GRID | First Trust NASDAQ Clean Edge Smart Grid Infrastructure In | −$75.0m | −0.7% | new |
| 18 | KORU | Direxion Daily MSCI South Korea Bull 3X ETF | −$64.2m | −5.1% | ▲ 5 |
| 19 | SHV | iShares 0-1 Year Treasury Bond ETF | −$55.2m | −0.3% | ▼ 14 |
| 20 | IGF | iShares Global Infrastructure ETF | −$52.0m | −0.5% | new |
| 21 | XLF | State Street Financial Select Sector SPDR ETF | −$50.3m | −0.1% | new |
| 22 | IJT | iShares S&P Small-Cap 600 Growth ETF | −$49.0m | −0.7% | ▼ 13 |
| 23 | TSLL | Direxion Daily TSLA Bull 2X ETF | −$48.0m | −1.2% | ▼ 9 |
| 24 | HYG | iShares iBoxx $ High Yield Corporate Bond ETF | −$46.4m | −0.3% | new |
| 25 | EUFN | iShares MSCI Europe Financials ETF | −$39.9m | −1.3% | · |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Categories that took in the most

From daily data · Oct 28, 2026 · 9 categories

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Category | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Themes | 137 of 427 | +$626m | 0.2% | ▲ 1 |
| 2 | Commodities | 27 of 68 | +$283m | 0.1% | ▲ 2 |
| 3 | Bonds | 292 of 844 | +$88.1m | 0.0% | new |
| 4 | Buffer | 289 of 524 | +$80.5m | 0.2% | ▲ 1 |
| 5 | Income | 220 of 377 | +$78.5m | 0.0% | ▼ 2 |
| 6 | Crypto | 12 of 70 | +$53.3m | 0.1% | same |
| 7 | Alternatives | 18 of 90 | +$22.1m | 0.1% | new |
| 8 | Stocks | 634 of 1,882 | +$3.8m | 0.0% | ▼ 7 |
| 9 | Allocation | 17 of 60 | +$1.6m | 0.0% | ▼ 2 |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Categories that lost the most

From daily data · Oct 28, 2026 · 1 category

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Category | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Leverage | 320 of 723 round trip of −$2.1bn left aside | −$234m | −1.5% | same |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Sectors that took in the most

From daily data · Oct 28, 2026 · 8 sectors

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Sector | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Health care | 13 of 25 | +$177m | 0.3% | ▲ 1 |
| 2 | Industrials | 5 of 10 | +$168m | 0.5% | ▲ 1 |
| 3 | Communications | 2 of 7 | +$166m | 0.7% | new |
| 4 | Consumer defensive | 4 of 12 | +$130m | 0.8% | new |
| 5 | Materials | 3 of 7 | +$101m | 1.0% | ▲ 4 |
| 6 | Utilities | 4 of 8 | +$101m | 0.4% | ▲ 2 |
| 7 | Technology | 14 of 25 | +$95.8m | 0.1% | ▼ 3 |
| 8 | Consumer cyclical | 6 of 13 | +$76.0m | 0.3% | ▼ 3 |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Sectors that lost the most

From daily data · Oct 28, 2026 · 3 sectors

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Sector | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Energy | 13 of 32 | −$278m | −0.5% | new |
| 2 | Financials | 15 of 29 | −$186m | −0.3% | new |
| 3 | Real estate, U.S. | 12 of 31 | −$29.2m | −0.1% | new |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Themes that took in the most

From daily data · Oct 28, 2026 · 8 themes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Theme | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Biotech | 4 of 10 | +$323m | 1.3% | new |
| 2 | Semiconductors | 4 of 11 | +$255m | 0.5% | ▼ 1 |
| 3 | Cloud and software | 3 of 8 | +$160m | 0.9% | ▲ 1 |
| 4 | Therapeutics and medical devices | 3 of 5 | +$21.8m | 0.6% | ▼ 2 |
| 5 | Cybersecurity | 4 of 7 | +$18.7m | 0.1% | new |
| 6 | Artificial intelligence | 12 of 36 | +$13.6m | 0.1% | ▲ 1 |
| 7 | Miners and metals | 2 of 6 | +$10.1m | 0.2% | ▼ 1 |
| 8 | Robotics and automation | 2 of 10 | +$4.0m | 30.1% | new |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Themes that lost the most

From daily data · Oct 28, 2026 · 6 themes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Theme | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Infrastructure | 8 of 18 | −$77.9m | −0.5% | new |
| 2 | Electrification and the grid | 4 of 12 | −$71.0m | −0.6% | new |
| 3 | Digital infrastructure and data centers | 3 of 9 | −$11.3m | −0.8% | new |
| 4 | Reshoring and manufacturing | 4 of 8 | −$9.9m | −0.1% | new |
| 5 | Photonics and optics | 1 of 3 | −$5.8m | −3.6% | new |
| 6 | Defense | 7 of 22 | −$4.9m | 0.0% | new |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Issuers that took in the most

From daily data · Oct 28, 2026 · 14 issuers · top 10 shown

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Issuer | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | iShares | 458 of 459 | +$1.0bn | 0.0% | new |
| 2 | JPMorgan | 63 of 72 | +$493m | 0.2% | ▲ 2 |
| 3 | ProShares | 131 of 151 | +$457m | 0.5% | same |
| 4 | Avantis | 5 of 29 | +$271m | 0.2% | ▲ 2 |
| 5 | PGIM | 59 of 65 | +$160m | 0.4% | ▲ 5 |
| 6 | T. Rowe Price | 32 of 33 | +$133m | 0.4% | ▲ 3 |
| 7 | Leverage Shares | 98 of 108 | +$60.5m | 2.7% | · |
| 8 | Pacer | 73 of 73 | +$57.2m | 0.1% | · |
| 9 | VistaShares | 11 of 13 | +$11.4m | 0.5% | · |
| 10 | Harbor | 26 of 33 | +$6.7m | 0.9% | new |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Issuers that lost the most

From daily data · Oct 28, 2026 · 5 issuers

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Issuer | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | State Street | 176 of 176 | −$1.1bn | 0.0% | new |
| 2 | Direxion | 131 of 133 round trip of −$2.1bn left aside | −$595m | −3.7% | same |
| 3 | Roundhill | 51 of 51 | −$46.8m | −0.2% | new |
| 4 | USCF | 13 of 14 | −$37.5m | −0.6% | new |
| 5 | YieldMax | 60 of 61 | −$3.2m | 0.0% | new |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Indexes that took in the most

From daily data · Oct 28, 2026 · 6 indexes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Index | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | Russell 1000 Growth Index | 1 of 2 | +$135m | 0.1% | new |
| 2 | Russell 2000 Index | 1 of 2 | +$112m | 0.1% | ▲ 3 |
| 3 | S&P MidCap 400 | 2 of 2 | +$84.2m | 0.1% | ▲ 4 |
| 4 | ICE U.S. Treasury 20+ Year Bond Index | 2 of 2 | +$32.6m | 0.1% | new |
| 5 | ICE U.S. Treasury 1-3 Year Bond Index | 2 of 2 | +$32.6m | 0.1% | ▼ 2 |
| 6 | Bloomberg U.S. MBS Index | 2 of 2 | +$6.5m | 0.0% | same |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Indexes that lost the most

From daily data · Oct 28, 2026 · 4 indexes

Each sums its funds with daily data for the day; the count is beside it. Daily data: 1,966 funds from 26 issuers, 49% of US ETF assets. Held out of every list here: 51 funds whose count covers more than one session and 65 with a flow of 90% or more of their net assets.

| # | Index | Funds counted | Net flow | Share of assets | Rank change |
| --- | --- | --- | --- | --- | --- |
| 1 | S&P 500 Index | 3 of 4 | −$555m | 0.0% | ▲ 1 |
| 2 | Bloomberg U.S. Aggregate Bond Index | 2 of 2 | −$79.2m | −0.1% | ▲ 3 |
| 3 | ICE U.S. Treasury Inflation Linked Bond Index | 1 of 2 | −$31.9m | −0.2% | ▲ 1 |
| 4 | Bloomberg U.S. Corporate Bond Index | 1 of 2 | −$2.8m | −0.1% | new |

Computed by ETFIQ from issuer daily share counts × prior-day NAV.

### Questions people ask

Which ETFs had the biggest inflows on Oct 28, 2026? IVV took in $1.4bn on Oct 28, 2026, the most of 1,966 ETFs with daily data. Next were QLD , $569m , and SPYM , $439m . Which ETFs had the biggest outflows on Oct 28, 2026? SPY lost $2.3bn on Oct 28, 2026, the most of 1,966 ETFs with daily data. Next were SOXL , $636m , and EWZ , $632m . Which ETF issuers took in the most on Oct 28, 2026? iShares took in $1.0bn across 458 funds on Oct 28, 2026, the most of any issuer. Next were JPMorgan , $493m across 63 funds, and ProShares , $457m across 131 funds.

### Other flow rankings

### Sources

Links are sources, not endorsements.

A rank sorts one published number. It is not a recommendation or an opinion.

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Source: ETFIQ, independent ETF data. Recomputed nightly from public filings and prices.
Cite: ETFIQ, Daily ETF Flows Report: Oct 28, 2026, data as of Oct 28, 2026. https://etfiq.com/flows/daily/2026-10-28/
Licence: https://etfiq.com/license/ Data ETFIQ computes is free to use with attribution: ETFIQ (etfiq.com). Issuer data stays under its owner's terms.
HTML: https://etfiq.com/flows/daily/2026-10-28/